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Sony launches BRAVIA Theatre lineup, bets on India's growing home cinema cultureWith the rise of streaming and gaming, Indian consumers are revolutionising their living spaces into entertainment hubs. No longer content ...- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- IPL gets 70% of viewership in hybrid mode: StudyThe findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...
- Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
- Zee always open to unlocking value in music business, says CEO Punit GoenkaZee Entertainment Enterprises is exploring ways to boost its music business, Zee Music Company. Options include separating it into a new co...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Tips Music promoters eye stake sale; talks with Universal stalledTips Music promoters are seeking to sell a minority stake to fund film content investments and strengthen music rights control. Previous ta...
- Reliance Jio's ARPU rises to Rs 214 as subscriber base crosses 52.4 crore in Q4FY26Reliance Jio reported a rise in ARPU to ₹214 in Q4 FY26, with its subscriber base exceeding 524 million. The company's 5G adoption surged, ...
- Mukesh, Kishore, Rafi, Lata, Asha... the golden greats are gone, their songs play onThe passing of Asha Bhosle at the age of 92 marks the end of an era for Indian music. She was part of an iconic group alongside Lata Manges...
- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...
- Cooking through crisis: LPG shortage ignites this smart kitchen brand's hybrid cooking solutionSmart kitchen appliance brands such as Beyond Appliances are introducing hybrid configurations that combine traditional gas cooking with el...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- India’s OTT market expands to 1.45 billion monthly active users driven by data, smartphonesIndia's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...
- Excitel partners Zee5, others to woo customers; eyes 3 lakh new users by year-endThe company, which had about 5 lakh subscribers across 19 cities at the end of 2020, is also aggressively expanding FTTH (fibre to the home...
- Cinemas will have to offer 10 times better content than OTT: MX Player's Chief Content Officer"I don't think that the cinemas will not exist or OTT will take on, I just think that the kind of content available in the mediums will pro...
- Indian OTT market has a potential to reach $5bn by 2023: BCGThe report points out that even as the market is largely advertising-led, consumers are willing to pay also.
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