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OTT AUDIENCE DEMOGRAPHICS
Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...- TV broadcasters bank on relaunch of iconic shows to attract viewersIndian television is experiencing a resurgence of iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi, CID, and Bade Achhe Lagte Hain, returni...
- HIT 3 OTT release date confirmed: Nani’s crime thriller to stream earlier than expected. Where and when to watch?Nani and Srinidhi Shetty’s action thriller HIT: The Third Case is set to premiere on Netflix on May 29, 2025, after a successful theatrical...
- 'Tourist Family' coming on OTT soon: When and where to watch emotional Tamil family dramaTamil film Tourist Family, starring M. Sasikumar and Simran, will soon stream on JioHotstar. The movie released in cinemas on May 1, 2025. ...
- Nani’s Court OTT release: Netflix gives big update on language versions and dateThe Telugu legal drama, Court: State Vs A Nobody, is set to premiere on Netflix on April 11, 2025, in five languages. This courtroom drama,...
- Reality shows like Bigg Boss, KBC, & Indian Idol become key for broadcasters, driving massive viewership, ad revenueFlagship reality shows like Bigg Boss, KBC, and Indian Idol play a crucial role for broadcasters due to massive viewership and revenue pote...
- Anime Kingdom: OTTs step up investments to draw youthAnime content is taking centre stage on over-the-top (OTT) platforms in India as streamers look to ape the traditional TV model of offering...
- India's sports audience base estimated at 678 million: OrmaxThe Ormax Sports Audience Report 2024 unveils insights into India's sports viewership landscape, estimating a total audience of 678 million...
- Network18 Media Q2 Results: Firm posts consolidated operating loss of Rs 218 croreThe media company, which also owns stakes in Viacom18, saw its operating revenue increase by 20% year-on-year to Rs 1866 crore, driven by t...
- Diverse content, new users to drive ad-based OTT business growth"The biggest advantage that AVOD platforms enjoy over SVOD (subscription video-on-demand) is the sheer availability of content across genre...
- Ad video-on-demand biz on growth trackAVOD at Rs 11,000 crore had a 29% share of India’s total digital ad spending 2022, which is expected to grow to almost 40% in the next five...
- Shahid Kapoor reveals he enjoys the challenge of playing 'unlikeable guys' on screenOnce known as a chocolate hero, Kapoor reinvented himself by playing morally grey characters like Kabir and Sunny.
- 'Minnal Murali' star Tovino Thomas joins hands with Saregama, announces multiple project dealThe South actor will produce original content in Malayalam and Hindi.
- Anushka Sharma’s Clean Slate Filmz to launch female-focused streaming platformThe company said that Clean OTT content will comprise international and regional projects across films, web series, and docu-series. They w...
- To tap local content, Canada’s Wattpad in talks with Indian cosThe Tencent-backed company runs a story-sharing website and mobile app where writers can share their original stories - including fan ficti...
- This BCG report shows why Subhash Chandra is selling ZEE stakeChandra's game plan might just be to turn his broadcasting giant into a media tech company with a heavy emphasis on OTT.
- Netflix may tweak premium model for Indian marketThe US-headquartered company, which currently derives most of its streaming revenue from outside the US, may enter lower-priced segments to...
- Times Internet buys MX Player for Rs 1,000 croreMX Player will offer thousands of hours of premium, exclusive, and original content from leading producers and publishers around the world,...
- Discovery Communications goes mass in India; to launch its first general entertainment channelThe company, which so far had niche core offerings, like Discovery Channel, TLC and Animal Planet, will for the first time, launch a Hindi ...
- Star India picks up stake in startup ZaprStar India has not disclosed the financial details of the deal, but ET has learnt Star India might cough up about $8 million as part of pri...
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