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OTT AGGREGATOR
Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...27 May, 2026, 01.30 PM IST- Microdrama apps chase telco bundles as subscription growth lags despite download surgeMicrodrama platforms are partnering with telecom operators to combat market fragmentation and boost subscriptions. With over 20 apps and si...23 Apr, 2026, 01.23 PM IST
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...22 Apr, 2026, 11.38 AM IST
- Global streaming platforms trade control for scale in India’s OTT marketStreaming powerhouses are choosing to partner with Indian digital platforms, looking to delve into the rapidly expanding OTT market without...17 Apr, 2026, 12.46 PM IST
- Tata Play Binge expands to VIDAA-powered smart TVs in IndiaTata Play Binge is now accessible on VIDAA Smart TVs in India. This integration allows users to stream content from over 30 OTT services di...12 Mar, 2026, 10.09 AM IST
- India has 601 million OTT users and 148 million active paid subscriptions, reveals Ormax’s research reportOrmax Media's 2025 report reveals India's OTT audience has reached 601.2 million, covering 41.1% of the population, with a 10% growth rate....16 Sep, 2025, 01.57 PM IST
- Tata Play powers launch of Philippines' OTT aggregator app Cignal SuperCignal Super, powered by Tata Play Binge, has officially launched in the Philippines, integrating eight entertainment platforms under one s...23 May, 2025, 12.39 PM IST
- Tata Play Binge powers OTT aggregation platform Cignal Super in PhilippinesTata Play Binge is expanding its global reach by providing Platform as a Service to Cignal TV's OTT platform, Cignal Super, in the Philippi...26 Sep, 2024, 09.32 AM IST
- Telcos go slow on content spends; investment towards buying content falls 12% in FY24In the last few years, telecom operators have been heavily focused on acquiring content from TV broadcasters, besides partnering with strea...17 Aug, 2024, 05.36 PM IST
- Tata Play takes its easy bingeing solution to BangladeshTata Play has expanded its global reach by partnering with Akash Digital TV in Bangladesh to offer its white label solution, Tata Play Bing...11 Jul, 2024, 08.17 AM IST
- Prime Video launches MGM+ on its OTT aggregation servicePrime members can purchase an annual add-on subscription to MGM+ at a special price of Rs 599 per year. MGM+ offers multi-genre entertainme...30 Apr, 2024, 06.49 PM IST
- Tata Play Binge becomes largest OTT aggregator with addition of discovery+Tata Play Binge, an OTT aggregation service, has expanded its offerings by adding Discovery+ to its platform, now boasting over 30 local an...30 Apr, 2024, 06.25 PM IST
- Dish TV's Watcho hits 3 million paid subscriber baseDish TV's OTT aggregator platform has amassed one million subscribers in recent months to take the total count of paid subscribers above th...06 Dec, 2023, 04.00 PM IST
- Tata Play steps out of India with a solution that global OTTs needTata Play has launched a white label solution for global over-the-top (OTT) aggregators, starting with a collaboration with Philippines' Ci...27 Sep, 2023, 01.01 PM IST
- Reliance Jio rejects Bharti Airtel's charge on predatory pricing of live TV channels on JioFiberReliance Jio has rejected Airtel's complaint to the regulator about the telco's apparent predatory offers of live TV channels with its JioF...12 Apr, 2023, 02.00 PM IST
- ZEEL, Jio TV extend content partnership for two yearsIn its FY22 annual report, ZEEL had stated that the domestic digital subscription revenues grew at a healthy pace on account of the increas...23 Feb, 2023, 05.18 PM IST
- DTH firms turn to OTT aggregation to stem user churnAggregating OTT may help DTH platforms retain customers, diversify offerings: Expert29 Dec, 2022, 06.00 AM IST
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