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Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...
- Sony LIV bets on Asia Cup, originals to double direct subscriptionsSony LIV is strategically leveraging the Asia Cup and a diverse lineup of original content to significantly expand its subscriber base. The...
- India’s ad spend to reach 0.5% of GDP by 2029: BainIndia's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
- Times Internet top scorer in digital game with 265 million unique visitors: Comscore reportSatyan Gajwani, vice chairman of Times Internet, said, "Times Internet's continued and dominant leadership position is a result of our deep...
- ZEE5 focuses on strategic expansion to drive growth, reduce lossesZEE5 aims to grow its business by focusing on family-friendly content, better technology, and cost efficiency. It has reduced operating los...
- Jio expands video content security partnership with VerimatrixIndia's largest telecom network, Jio, has enhanced the security of its connected TV video platform by expanding its collaboration with Veri...
- Eight of 10 users increasing their time on open internet: report“The shift to the open internet represents a pivotal moment for marketers," said Tejinder Gill, General Manager, India, The Trade Desk. "As...
- Disney+ Hotstar eyes 450 million viewers from free streaming of T20 WC"Disney+ Hotstar will stream the T20 World Cup for free on mobile, having achieved tremendous success with the 50-over WC in 2023," said a ...
- Comcast’s TV ad platform ties up with CereOneFreeWheel, a Comcast-owned TV advertising platform, teams up with Mumbai's CereOne to extend its reach in India. They aim to aggregate conn...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- JioCinema garners over 100 million viewers from Bigg Boss OTTAn executive said viewers from tier-2 towns outnumbered those from tier-1 towns. Connected TV (CTV) accounted for 25–30% of the audience, h...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- Open Internet ecosystem has 600 million users in India: reportThe report "Gateway to the Open Internet" stated that the open internet comprises news and general websites, over-the-top (OTT) and connect...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
- FIFA World Cup 2018: Sony plans exhaustive digital coverageWith its ‘Match Centre’, SonyLIV will focus on supplementing telecast with data such as live scores, player positions, team information, ma...
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