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Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Zepto’s ops structure sparks regulatory fear ahead of IPOUnlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...
- M3M Group to invest Rs 10,000 cr on construction, land acquisition in FY27
- Waterways Leisure shares slip on debut, list at 16% discount to IPO priceAhead of the listing, the IPO is commanding a grey market premium (GMP) of -Rs 51, implying a 6.31% discount to the upper price band of Rs ...
- IIP growth reached a five-month high of 5.1% in MayIndia's industrial production surged to a five-month high of 5.1% in May, driven by robust growth in electricity and manufacturing sectors....
- Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
- Cooling products see mixed demand in June qtr; AC sales slump, beverages, ice cream stay resilientSummer demand for products showed a mixed trend. While air-conditioner sales dipped due to unseasonal weather and rising prices, beverages,...
- ITC's packaged foods business crosses $2 billion in revenueITC's packaged food business soared past $2 billion in FY26, with overall FMCG consumer spending reaching Rs 37,000 crore. This growth was ...
- Silver Consumer Electricals concludes Rs 150 cr pre-IPO secondary share saleSilver Consumer Electricals, renowned for its pumps and motors, has successfully raised Rs 150 crore through a pre-IPO secondary share sale...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- Waterways Leisure Tourism IPO Day 3: Issue subscribed 69%, GMP signals flat debut. Should you apply?Waterways Leisure Tourism IPO: The IPO received a lukewarm response on its final day of bidding, with the issue subscribed only 69% overall...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Noel exiting Trent: The quiet Tata who built a loud success storyNoel Tata reportedly told shareholders at Trent's annual general meeting that it would be his last as chairman, signalling the close of a t...
- What is Norway's 'Viking Row'? Fans' viral World Cup celebration sends social media into a frenzyNorway's 'Viking Row' fan celebration has taken the FIFA World Cup by storm, captivating audiences worldwide. Inspired by Viking heritage, ...
- ITC bulking up with products rich in protein and fibre: Sanjiv Puri“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...
- Coke, Pepsi, Red Bull to add QR codes linking to ingredient information in USMajor beverage companies are now placing QR codes on their products across the US, offering consumers direct access to detailed ingredient ...
- Waterways Leisure Tourism IPO opens for subscription. Should you subscribe?Waterways Leisure Tourism, operator of Cordelia Cruises, is launching its IPO on June 23, aiming to raise Rs 585 crore. The company, India'...
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