Surf, the original market leader in the detergent category, was evicted from the top spot in 1985 by Ahmedabad-based Nirma's eponymous bran...

Surf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nie...

HUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.

The detergent brand is now bigger than the next 3 popular brands — Wheel, Sunlight and Nirma — put together in economy segment.

In 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed s...

Given HUL’s determination to take on Patanjali, and the latter’s aggressive future plans, 2017 may see another classic corporate battle in ...

Cibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational’s dominance.

Ghari is made by Kanpur-based RSPL (Rohit Surfactants) is fast narrowing the gap with HUL that has three brands in the segment — Wheel, Rin...

HUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US de...

It took 15 years for Ghari to hit Rs 500 cr in sales. The next 10 years saw it adding another Rs 1,700 cr and be second only to Hindustan U...

The formal announcement on the exit price being offered to the public shareholders is expected on Wednesday, a source said.

FMCG major Nirma's move to delist from the bourses may have confused analysts and industry captains alike, but its 65-year-old founder Kars...

The surprise announcement by the Rs4,600-crore Nirma to delist itself is being viewed as a decision taken by a fiercely-private person to k...

The Unza deal, the largest acquisition by an Indian FMCG company, has clearly taken industry by surprise.

Wipro on Friday reminded the world of business that it takes its non-IT portfolio as seriously as its IT business, by sealing the largest t...

The concept of corporate universities has been since the late '80s & it’s now Coke’s turn to pump in dollars.

The FMCG sector is living up to its ‘fast moving’ tag again, with the top 15 FMCG companies .