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NIRAJ DAWAR

Big data embedded into marketing curriculum at B-schools: Niraj Dawar, Ivey Business School
In an interview with ET, he spoke about the shift in marketing strategies of professionals & the changing marketing curriculum in business ...
03 Feb, 2015, 12.23 PM IST
Marketing as strategy
Downstream activities are increasingly the reason customers choose one brand over another and provide the basis for customer loyalty.
22 Nov, 2013, 04.00 AM IST

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