India's non-alcoholic beverage market surged by 10.2% in 2024, fueled by smaller brands offering traditional flavors at affordable prices. ...

While they are not under the FMCG category if one looks at the difference between date of manufacturing of a bottle of liquor and the date ...

One set of companies which probably read the manifesto of political parties very carefully before any state elections are liquor companies....

Liquor is one of the most taxed businesses in the country. A bottle of a particular brand which cost Rs 400 in one state may cost as much a...

For the last one week, volatility in broader market indices and also in market breadth has been high. Given the unpredictable new flow, bot...

According to a person close to the development, Reliance is at an "advanced stage" of negotiations with all three companies. Acquiring more...

We have been very active in the season and there’s been heightened activity which has been spilling beyond what used to be the IPL window.

Country liquor sales, have been on the rise in recent times, thanks to improved quality and packaging, as well as rising prices of IMFL bra...

"When we go to a rural area, we sell to a cluster of villages. We move from a product-centric approach to a customer-centric organization."

“International relationships will also give us technical abilities as we attempt to launch a brand with no added flavour,” said Shekhar Swa...

Aamras is an ode to teenage friendship: bonding, crushes, heartbreaks, jealousies, everything a blend of sweet and sour.

Ramesh Chauhan, the creator of brands such as Thums-Up, Maaza, Limca and Bisleri opens up to ET.