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NIKE ECOMMERCE STRATEGY
Nexus, Rainmatter invest Rs 225 crore in Agilitas SportsAgilitas Sports secured Rs 225 crore from Nexus Venture Partners and Rainmatter. This funding will fuel expansion in manufacturing, brands,...- Nykaa shares rally nearly 4% on strong Q4 business updateNykaa's shares climbed following a robust Q4 FY2026 revenue update. The company anticipates its fastest growth in 12 quarters, driven by a ...
- Bata eyes India revival, targets doubling business in five yearsPanos Mytaros is pushing an aggressive growth plan for Bata in India, calling it a “sleeping giant” and targeting a doubling of the busines...
- Nike to resume direct sales on Amazon in US after six-year breakNike is set to resume direct sales on Amazon in the US, ending a six-year hiatus over concerns about counterfeit goods and brand control. I...
- USA's iconic footwear company Nike feels the heat as Donald Trump’s tariff battle hits hard, stock price nosedives amid growing economic uncertaintyNike’s stock price dropped 7% after projecting a double-digit revenue decline due to shipment delays, exchange rate issues, and looming tar...
- India's fast fashion market has a new player; Should Zara, H&M, Myntra brace for its arrival?Shein is re-entering the Indian market after a 2020 ban, partnering with Reliance Retail for a test launch. The company aims to challenge l...
- Apple CEO Tim Cook’s other job: Helping Nike turn things aroundTim Cook, Apple’s CEO and Nike board member, has played a crucial advisory role in Nike’s leadership transitions and strategic decisions. H...
- More worries for China, sales at big e-commerce festival drop for first timeThis year the shopping festival failed to stir up much excitement among shoppers, industry experts said, even as major platforms extended o...
- Reliance Retail's new strategy: Test online first & open outlet if any brand does wellReliance Retail is foraying into the intensely competitive online retailing of multi-brand beauty and cosmetics business, taking on Nykaa, ...
- Reliance Retail’s private labels outpace top fashion brands like Puma, Nike on AjioReliance Retail’s private brands of Avaasa Mix N Match, Teamspirit, DNMX and Netplay are four of the top five selling brands on Ajio this y...
- Ajio emerging as a challenger to Myntra in online fashion spaceReliance Retail's private brands of Avaasa Mix N Match, Teamspirit, DNMX and Netplay are four of the top five selling brands on Ajio this y...
- Top brands shun exclusive e-tail dealsThe move by the brands is an effort to reach a wider consumer base, which is not possible by being available on a single e-commerce platfor...
- Top brands shun exclusive e-tail dealsGerman sportswear maker Adidas, which had an exclusive tie-up with Flipkart and Myntra, has started selling on Amazon India. British retail...
- Puma edges past rivals in India sales to emerge as top sportswear brandPuma reported sales of Rs 1,157 crore for a period of 12 months ending December 2018 up from Rs 958 crore for the corresponding period a ye...
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.
- Myntra may host Under Armour on its platformUnder Armour is popular among youngsters in the US and Europe. It had risen to challenge established players like Nike and Adidas in North ...
- A desi sportswear brand is running to catch up with Nike, Adidas and PumaDespite competition from big MNC brands, Shiv-Naresh has grown into important niches of sportswear market with perseverance and clever stra...
- Myntra will design Jabong strategy in a year, says CEO Ananth Narayanan"My focus now for Jabong is to continue to improve consumer experience, grow the brand and make unit economics profitable,” Narayanan said.
- How fashion portals are making changes at the helm as focus shifts to marginsThe boom in the online fashion segment is such that the Seattlebased ecommerce giant is creating its own private label in the fashion and l...
- Online retailers like Jabong, Myntra emerge as important sales channels for consumer brands in IndiaOnline retailers are emerging as important sales channels for consumer brands in the country as more Indians take to shopping on the Intern...
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