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NIHAR SHANTI AMLA
How Marico’s digital crusader Mukesh Kripalani is fueling growth with digital innovationRealizing this lofty vision will likely prove a long row to hoe. If it has to grow as intended, Marico needs to balance efficiency’s yin wi...
ASCI upholds complaints against 42 advertisement campaignsAdvertising industry watchdog ASCI has upheld complaints against 42 out of 79 campaigns in December for misleading advertisements.
FMCG companies eye buyouts worth close to Rs 3,000 croreIndian FMCG biggies and private equity funds are eying two large regional buyouts, revving up action in the personal care market.
- Marico to launch Parachute into skincare market
Marico will enter the Rs 4,500-crore skincare market in the country by extending its two-decade-old coconut hair oil brand, Parachute
- Down trading is a reality for marketers
Down-trading makes sense to both marketers & consumers because from consumers point of view, down-trading happens in categories with high l...
- Marico acquires Malaysian hair care brand Code 10 from Colgate
Marico, makers of Parachute hair oil and Saffola edible oil, has bought Colgate Palmolive's hair care brand Code 10 for an undisclosed sum.
- Marico Q4 net profit up 17.3% at Rs 28.12 cr
In its first results after a major management reshuffle, consumer products and services firm Marico Ltd has recorded a 17.3% increase in co...
- Marico puts Sweekar on the block
Sources say Marico’s move to divest the Rs 100-crore Sweekar brand is part of its strategy to move out of low-margin commoditised businesse...
- Marico Q1 net zooms 42% to Rs 31 cr
Personal care major Marico reported a 42% jump in its net profit for the quarter ended-June 30, ’06 at Rs 31.30 crore, and a 36.29% jump in...