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NIELSEN VIEWERSHIP STATISTICS
TV series 'Suits' surpasses viewing records, while Meghan Markle faces new challengesThe legal drama series 'Suits' featuring Meghan Markle has broken a viewership record, with 3.14 billion minutes of viewing time in the US ...
Consortium ready to purchase Nielsen for $16 billion with debtNielsen Holdings has accepted to sell to a group of private equity companies in a deal valued at $16 billion with the debt amount, reviving...
Television Rating Points: Built on houses of cards?Television rating points are once again in the news after the Mumbai police claimed it had busted a racket involving manipulation of TRPs b...
TRP manipulation: How channels use fraudulent data, misleading ads to rig viewershipSince the advent of the ratings system in India, channels have tried to use unscrupulous methods to manipulate ratings.
BARC India appoints Rohit Sarma, Kumar Rao in senior rolesSarma has spent over 20 years in the FMCG and media sectors across India and South Asia with companies like ITC, Diageo, Turner and HT Medi...
Stand apart with regional content so you can mingle with the crowdBrisk growth in online video viewership comes bundled with a great opportunity for marketers to reach out to their target audiences.
- Wise map of the idiot box
DecisionCraft hopes to take on the existing TAM audience measurement model with aMap, its overnight TV ratings system.