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Antarctica's tourism boom raises concerns about contamination and diseaseSoaring tourism to Antarctica, driven by climate change fears, raises concerns about contamination and damage to the fragile ecosystem. A r...
India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
Lululemon says it picks former Nike executive Heidi O'Neill as next CEOLululemon has taken a decisive step by naming Heidi O'Neill, an ex-Nike leader, as the brand's new chief executive. This transition follows...
ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurementNielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from sma...
Nielsen launches its digital content ratings solutions in IndiaProviding census-level data of an online property’s digital audience, DCR data will enable media publishers and agencies to understand digi...
FMCG sales grow nearly 37% year-on-year in June quarter, but fall 2% sequentially: NielsenTraditional trade channels like grocery stores and chemists exhibited strong growth in the quarter and had a strong ally in ecommerce to sa...
Hindustan Unilever questions Nielsen dataNielsen cannot be taken it as a perfect science and has to be used more as a trend rather than an absolute number, said HUL.
FMCG revival only in Nielsen data: Chief executive officers of companies“Our sense is that demand revival is still a few quarters away,” the chairman of another leading foods maker said. “Nielsen is over reporti...
Whirlpool, Videocon, Panasonic miffed with GfK-Nielsen India's under reportingGfK-Nielsen is the only agency that tracks retail sales of consumer products such as consumer electronics, domestic appliances, telecom and...
FMCG biggies HUL, Godrej, Dabur report higher sales growth numbers than estimated by NielsenMarket research firm Nielsen and India's consumer goods companies are in sharp disagreement over growth rates in the sector.
- NDTV sues Nielsen for viewership data manipulation
NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...
- Unilever CEO hits out at Nielsen, questions its data accuracy
Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India, underlining that country’s largest consumer product maker...
- FMCG firms shelve ACNielsen data
The tension between ACNielsen and consumer product makers has reached a peak with Dabur discontinuing the service of the market researcher ...
- FMCG cos for wider survey net
AC Nielsen, the country’s largest market researcher, is building up and increasing its scale of coverage on various parameters, under press...