Quote of the day by Flip Wilson highlights the link between humor and financial responsibility. The famous line about missing car payments ...

In a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...

Nielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...

The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from sma...

Nielsen Holdings has accepted to sell to a group of private equity companies in a deal valued at $16 billion with the debt amount, reviving...

The Nielsen company said that 33.8 million people watched Biden's inauguration over 17 television networks between 10 am and 4 pm last Wedn...

TCS had a 10-year contract with the Mumbai-based company worth $1.2 billion. The renewed deal is for 5 years till 2025.

Television rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...

Around 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...

Netflix's popularity is soaring around the world, and analysts predict it will have a larger audience than all the major broadcast networks...

The Supreme Court of New York has dismissed NDTV Ltd's suit against Nielsen, Kantar and WPP on jurisdiction grounds.

The IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.

WPP is a shareholder in Kantar Media Research Services, which co-owns TAM India with Nielsen. NDTV had filed a lawsuit against them in late...

TAM, a television audience measuring agency, now stands accused of manipulating data on multiple counts, in return for bribes.

NDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.

NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...