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NIELSEN STUDY
Greenland's independence champion despised Denmark. Trump changed his mindAs Greenland grapples with its quest for independence, a wave of rethinking has emerged. The persistent calls from US President Donald Trum...- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech businessAnkur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. ...
- This Shark Was Already Swimming in the Oceans Before the United States Was Founded, Scientists Say Some Greenland Sharks May Live Up to 500 YearsScientists have discovered Greenland sharks live for centuries. A 2016 study used radiocarbon dating of eye lenses to determine their age. ...
- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
- 52% students intending to study abroad prefer specialised courses over varsity reputation: StudyThe study commissioned by Western Union, a global financial service to NielsenIQ, also found that around 64 per cent students opt to study ...
- Indian consumers most confident in world in Q1 of 2016: NielsenAs per the study, India was followed by the Philippines with a score of 119 and Indonesia with 117 points although it was a mixed bag among...
- Asia, Gulf most optimistic consumer markets: Nielsen studyThe Nielsen Global Consumer Confidence Index stayed at 94 in the fourth quarter for a third straight quarter, but was up 3 points from the ...
- Asian shoppers throb more for designer wear: NielsenAsian consumers are more inclined to shop impulsively and pay extra for designer goods than people from other regions, according to a study.
- Diwali not the only shopping time, Republic Day and Independence Day week sales topRepublic Week sales grossed 9% higher sales than the Diwali week while Independence Week overtook the festive week by 6% last year.
- FMCG brand extensions more successful than new ones: NielsenExtensions of existing FMCG brands are five times more successful than launching a new brand in India, according to a study by Nielsen Indi...
- Government shortlists AC Neilsen OM for brand campaignThe electronics & IT dept has selected AC Nielsen ORG Marg for a study on brand building initiative to promote India as a preferred investm...
- Life insurance favorite investment class of urban IndiansThe study said that Indians, in practice, remain "risk averse" and the main drive behind an urban Indian's investment is returns.
- Attractive deals and promotions help big retailers growModern trade, or westernstyle shopping, has made its biggest stride yet in the Indian FMCG space with an increasing number of Indians now b...
- Aspirational goods to drive FMCG growth: StudyKOLKATA: Aspirational products such as chocolates, cold cream, fragrances and breakfast cereals will drive the future of the consumer produ...
- Private labels seeing strong growth in popularity: Nielsen StudyPrivate labels account for 6% of modern trade sales in urban India, says The Nielsen Study.
- Indian consumers are crossover shoppers: Nielsen studyIndian consumers are crossover shoppers, frequenting both modern retail and neighbourhood groceries for different needs, says a Nielsen stu...
- Rural FMGC markets ready to go premiumMarket research firm Nielsen has sounded out premium goods marketers to take country roads, saying the rural FMCG market will grow 10 times...
- FMCG market in rural India to touch $100 bn by 2025: NielsenThe fast moving consumer goods market in rural India is tipped to touch $100 bn (around Rs 45,735 crore) by 2025 on the back of "unrelentin...
- Companies bending backward to retain B-school gradsCorporates may find it difficult to retain B-school grads despite offering them handsome pay packets, a recent survey has said. IIM graduat...
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