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NIELSEN SPORTS
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- World Cup 2026 expansion raises debate: More teams, more games, but is football losing its edge?The upcoming World Cup features more teams and games, sparking debate about its impact. While FIFA aims for global reach, concerns exist ab...
- FIFA's big experiment may have made the World Cup too big for its own goodThe World Cup is expanding with more teams and games. This raises concerns about player endurance and the quality of the tournament. FIFA b...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Sha'Carri Richardson scripts history with stunning Stawell Gift victory - Third woman ever to win the famous handicap sprint race from scratchAmerican sprinter Sha'Carri Richardson made history by winning the prestigious Stawell Gift. She is the third woman to achieve this iconic ...
- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- Beverage Inc gets price-wise, offers flavour, finds favourIndia's non-alcoholic beverage market surged by 10.2% in 2024, fueled by smaller brands offering traditional flavors at affordable prices. ...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- Nielsen partners with JioHotstar to offer third-party ad measurement for IPLJioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and accountability. This partn...
- First Formula E race had positive impact on Hyderabad's economyThe first-ever Formula E race in India, the Greenko Hyderabad E-Prix, had an economic impact of nearly $84m, according to a study by Nielse...
- Women's interest in Olympic Games on the rise, says research reportData analytics company said 45% of women in the world's largest economies have shown interest in the Games.
- As Covid-19 halts live matches, viewership of E-sports, virtual games skyrocketsOnline streaming platforms recorded a 43% jump in viewership in the week starting March 29.
- Fantasy gaming platform Dream11 hits 50 million user markThe brand’s user base has increased from 20 million to 50 million within a span of 12 months.
- Reuters Sports News SummarySPORTS:Reuters Sports News Summary
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- Sports apps usage on smart phones surges during IPL 5: NielsenThe usage of sports applications and websites on smart phones rose significantly during the season five of IPL, a survey said.
- Tiger Woods absent from ads on infidelity reportsAdvertisements featuring Tiger Woods have disappeared from prime-time broadcast television and many cable channels following reports of his...
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