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Why rural is becoming the new urban for consumer businessRural India drives consumption growth, narrowing the urban-rural gap, fueled by rising income, government support, and infrastructure devel...- Market research in India is a monopolistic businessMarket leaders complaining about the inaccuracy of market share data could be about monoliths being cut down to size.
- Modern retailers more responsive in cutting prices than kiranasModern retailers more responsive in cutting or holding prices than kiranas, says Nielsen study.
- India Inc: All roads lead to the nearest villageEmboldened by a bumper harvest, generous loan-waivers and a growing middle class, rural India is where the marketer is headed as cities get...
- Kiranas ride out the big retail stormYour smart neighbourhood kirana store (traditional grocers) has survived the onslaught of modern retail.
- Big Retail latches on to store next doorIn a unique development that signals a big change in Indian retail, modern trade formats such as Spinach, Reliance, Spencers and Food Bazaa...
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