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NIELSEN RESEARCH ON SPORTS
Soccer: World Cup turnout defies concerns, as Americans flock for the spectacleDespite high ticket prices and travel restrictions, the World Cup is witnessing record attendance in the US, driven by a love for grand spe...- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- Beverage Inc gets price-wise, offers flavour, finds favourIndia's non-alcoholic beverage market surged by 10.2% in 2024, fueled by smaller brands offering traditional flavors at affordable prices. ...
- Nielsen partners with JioHotstar to offer third-party ad measurement for IPLJioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and accountability. This partn...
- Amazon Prime Day sale 2024: When will 2-day free deals event begin?Amazon Prime Day sale 2024 offers free deals for members who need to sign up to avail specific offers.
- Buy Indian, Bye Western: Gen Z embraces the home truthThe contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due...
- Netflix emulates old-school cable TV playbook with addition of live sportsNetflix expands its investment in live programming with a $5 billion deal to acquire rights to broadcast live wrestling, including World Wr...
- Women's interest in Olympic Games on the rise, says research reportData analytics company said 45% of women in the world's largest economies have shown interest in the Games.
- Galwan clash made Indians reduce Chinese app usage even before govt ban: Nielsen MediaThe government on June 29 banned 59 apps with Chinese links, including hugely popular TikTok and UC Browser, saying they were prejudicial t...
- Nazara, Delta Corp invest Rs 40 cr in Halaplay TechThe startup, which operates a daily fantasy sports platform and counts Kae Capital as a seed stage investor, plans to use the funds to boos...
- How neuroscience can help global companies bridge the gap with Indian customersAs of now, the complete neuroscience toolkit includes an EEG to measure electrical brain activity and core biometric indicators such as hea...
- Indian-American scientist Arnab De wins Springer Theses AwardAn Indian-American scientist has received this prestigious award for his outstanding research on developing transgenic mice to study a crit...
- TAM to exit TV viewership ratings with launch of JV firm with BARC IndiaAfter 18 years of reporting TV viewership ratings, TAM Media Research will cease to give TV ratings effective February 29, 2016.
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- FIFA World Cup gets official hashtagPopular micro-blogging site Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 – to provide real-...
- Twitter to provide real time updates from FIFA World Cup 2014Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 - to provide real-time updates on all the acti...
- Gatorade drops Tiger Woods drink; decided before wreckGatorade is discontinuing its Tiger Woods drink but says it made the decision before the golfer's car accident led to a media firestorm sur...
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