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NIELSEN NEURO INDIA
Top global companies tap neuroscience research to stay aheadNeuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without fi...- 'Tata Group, LinkedIn among firms adopting neuro research marketing'The neuro science research technique collects data from respondents by brain recordings and facial coding in specialised labs, instead of v...
- This startup uses Artificial intelligence to crack down on fake productsNeuroTags says RFIDs and holograms are used extensively but can be replicated easily.
- How neuroscience can help global companies bridge the gap with Indian customersAs of now, the complete neuroscience toolkit includes an EEG to measure electrical brain activity and core biometric indicators such as hea...
- Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...
- We help marketers optimise their advertising and marketing: Joe Willke"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
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