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NIELSEN MEDIA RESEARCH
BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
Loyola Chennai alumni Karthik Rao appointed Nielsen CEODavid Kenny, who was the CEO since 2018, would become the executive chairman. Nielsen gathers viewership data across television, radio and ...
BARC India appoints Nielsen's Dolly Jha as Chief of Product & ResearchDolly Jha joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates...
18 million people watched the second night of Republican National ConventionThe first night of the RNC attracted 17 million viewers across 11 TV networks, a 26% decline from the same night in 2016.
Galwan clash made Indians reduce Chinese app usage even before govt ban: Nielsen MediaThe government on June 29 banned 59 apps with Chinese links, including hugely popular TikTok and UC Browser, saying they were prejudicial t...
TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- Prasar Bharati nod to exploring legal options against TAM
The Prasar Bharati Board gave its nod in principle to exploring legal options against Television rating agency TAM for allegedly under-repr...
- Most broadcasters see fault in TAM Media Research's small sample size
Most broadcasters allege that the main problem with TAM data is the small sample size.
- NDTV sues Nielsen, Kantar Media Research for tampering viewership data
NDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.
- NDTV sues Nielsen for viewership data manipulation
NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...
- Unilever CEO hits out at Nielsen, questions its data accuracy
Unilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India, underlining that country’s largest consumer product maker...
- Advertising surges in Asia-Pacific: Research firm
Advertising in the Asia-Pacific region surged by almost 20 percent in the first quarter of 2010, marking the second consecutive quarter of ...
31.1 million in US watched Jackson memorialJust over 31 mn people in US watched Jackson memorial on TV, less than Princess Diana's funeral or Obama's inauguration.
- Nielsen to acquire Telephia Inc
Nielsen Company announced an agreement to acquire Telephia Inc, a provider of syndicated consumer research to telecom and mobile media mark...