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NIELSEN MEDIA RESEARCH
Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...- ICC Men's T20 World Cup 2026: JioStar flags low TV-digital ad overlap, strong incremental reach in BARC–Nielsen dataJioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...
- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- BARC India, Nielsen launch cross-media ad measurement solutionIn a groundbreaking collaboration, BARC and Nielsen have unveiled BARC | Nielsen ONE Ads, a cutting-edge solution designed for advertisers ...
- Nielsen's unlikely to play a role in India's TV rating ecosystemNielsen is unlikely to re-enter India’s TV audience measurement space even as the government moves to liberalise rating rules and open the ...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- Loyola Chennai alumni Karthik Rao appointed Nielsen CEODavid Kenny, who was the CEO since 2018, would become the executive chairman. Nielsen gathers viewership data across television, radio and ...
- BARC India appoints Nielsen's Dolly Jha as Chief of Product & ResearchDolly Jha joins BARC from Nielsen Media India, where she was the managing director. At Nielsen, she led large audience measurement mandates...
- 18 million people watched the second night of Republican National ConventionThe first night of the RNC attracted 17 million viewers across 11 TV networks, a 26% decline from the same night in 2016.
- Galwan clash made Indians reduce Chinese app usage even before govt ban: Nielsen MediaThe government on June 29 banned 59 apps with Chinese links, including hugely popular TikTok and UC Browser, saying they were prejudicial t...
- TAM changes focus, regains footholdThe 50:50 joint venture between AC Nielsen and Kantar Media has recorded 20% annual growth in the last two years.
- Government tells Nielsen and Kantar to clarify concerns over TV viewership ratingsThe IB ministry has also sought Trai’s recommendations on creating alternate rating systems to measure TV viewership.
- Prasar Bharati nod to exploring legal options against TAMThe Prasar Bharati Board gave its nod in principle to exploring legal options against Television rating agency TAM for allegedly under-repr...
- Most broadcasters see fault in TAM Media Research's small sample sizeMost broadcasters allege that the main problem with TAM data is the small sample size.
- NDTV sues Nielsen, Kantar Media Research for tampering viewership dataNDTV has sued Nielsen, Kantar Media Research in a New York court for tampering with TV viewership data.
- NDTV sues Nielsen for viewership data manipulationNDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...
- Unilever CEO hits out at Nielsen, questions its data accuracyUnilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India, underlining that country’s largest consumer product maker...
- Advertising surges in Asia-Pacific: Research firmAdvertising in the Asia-Pacific region surged by almost 20 percent in the first quarter of 2010, marking the second consecutive quarter of ...
- 31.1 million in US watched Jackson memorialJust over 31 mn people in US watched Jackson memorial on TV, less than Princess Diana's funeral or Obama's inauguration.
- Nielsen to acquire Telephia IncNielsen Company announced an agreement to acquire Telephia Inc, a provider of syndicated consumer research to telecom and mobile media mark...
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