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Soccer: World Cup turnout defies concerns, as Americans flock for the spectacleDespite high ticket prices and travel restrictions, the World Cup is witnessing record attendance in the US, driven by a love for grand spe...- World imbalances trouble G-7 in wake of Trump’s China encounterGlobal finance ministers convene in Paris to address lopsided world growth, focusing on structural misalignments after the US-China trade s...
- Nielsen transforms India arm from GCC to Global Innovation CentreNielsen strengthens its India presence, transforming into a Global Innovation Centre. This shift emphasizes technology and product developm...
- 'Nielsen India to focus on innovation & tech talent'The investment will focus on product development, technology, and artificial intelligence (AI). As part of its aggressive investment plans,...
- Nielsen partners with JioHotstar to offer third-party ad measurement for IPLJioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and accountability. This partn...
- India is now the fastest growing online market globally for beauty products: NielsenIQIndia is the fastest growing online market for beauty products, with beauty ecommerce sales rising 39% from June-November 2024 compared to ...
- Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurementNielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from sma...
- Online electronics sale quickens through shift to quick commerceOnline electronics sales are booming in India. Quick commerce platforms are delivering appliances fast. Consumers are comfortable buying la...
- Nielsen launches its digital content ratings solutions in IndiaProviding census-level data of an online property’s digital audience, DCR data will enable media publishers and agencies to understand digi...
- Media measuring company Nielsen to be acquired in $16 billion dealA group of private equity investors led by Evergreen Coast Capital Corp., an affiliate of Elliott Investment Management L.P., and Brookfiel...
- Covid-19 Impact: Social media activity in the country grew 50X in early March, says NielsenWith limited activity out of home, Indians are reportedly reading, contributing and influencing on social media. According to Nielsen, the ...
- Here is the inside story of the BARC-TAM dealBARC was being propelled as an alternate TV viewership measurement system to the incumbent, TAM Media Research.
- Nielsen launches India’s first digital advertisement measurement systemNielsen DAR system can measure all kinds of display and video ads across all digital platforms except Twitter and YouTube app on mobile pho...
- Television rating agencies BARC,TAM form a meter management companyTelevision rating agency Broadcast Audience Research Council (BARC India) today said it has partnered with television audience measurement ...
- BARC set to be the currency for TV ratings in country, joins hands with TAM IndiaAround 12,000 TAM meters will be redeployed under Meter Company along with the BARC meters and the company will now have a total of 34,000 ...
- Traditional trade will always play a big role in retail: David Calhoun CEO, NielsenIndia, I expect, will sustain a higher growth rate relative to the rest of the world, even higher than China because its interdependencies ...
- Ghari moves out Wheel to be No 1 in laundry marketGhari had more share during the latest two months than Wheel, a brand that contributes over Rs 2,500 cr, 12% of the Rs 20K-cr topline of Un...
- Market research in India is a monopolistic businessMarket leaders complaining about the inaccuracy of market share data could be about monoliths being cut down to size.
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
- Optimism is core value of Coke: Ricardo FortRicardo Fort, Coca-Cola India vice-president marketing, shares his thoughts on portfolio expansion, the AC Nielsen controversy, bridging th...
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