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Nielsen prepares for ‘agent-first’ media world as AI reshapes content, ad measurementNielsen is preparing for an “agent-first” media landscape where AI agents could increasingly determine the content and advertising users en...- Widening waistline: India's big, fat obesity hotspots may not be just the biggest cities anymoreIndia sees a significant rise in overweight and obese populations recently. Rural areas show a particularly sharp increase in these health ...
- Ice cream makers bet consumers still want treats, just healthier onesIce cream makers are reformulating products to meet evolving consumer preferences. Demand for healthier options and appetite-suppressing dr...
- English Premier League’s viewership is surging in India while its fans emerge as affluent, high-spending consumer classPremier League fans in India demonstrate significant spending power and digital service subscriptions. The league's reach has expanded cons...
- Nielsen to acquire DoubleVerify for $2.15 billion in all-cash dealNielsen will acquire DoubleVerify for about $2.15 billion in an all-cash deal. This acquisition aims to create an independent media intelli...
- Gracenote anchors global AI development in India, unveils MCP server for entertainment discoveryGracenote's India technology center is leading the company's artificial intelligence development efforts. This includes a new Model Context...
- Nestle flags near-term consumption slowdown amid West Asia conflict, El Nino concernsNestle India anticipates slower consumption growth in the food and beverage sector soon. Geopolitical tensions and weather uncertainties ar...
- Christopher Nolan's The Odyssey sparks demand for its print editions, other classics among young readersChristopher Nolan's film adaptation of The Odyssey is driving increased book sales in India. Print editions of The Odyssey have seen sales ...
- Spooky in Love becomes one of summer 2026's biggest K-drama hits: Full episode guide and where to watch Park Eun-bin's K-drama on OTT in IndiaPark Eun-bin's new K-drama Spooky in Love is a major summer 2026 hit. The series mixes mystery, romance, and supernatural elements for view...
- Amazon's Bezos pushes Prime Video redesign focused on AIJeff Bezos is pushing Prime Video's overhaul to highlight Amazon's AI. The project, known as Lighthouse, aims to showcase AI for millions o...
- Greenlanders reject Trump's renewed push for control of islandDuring a recent kayaking event, Greenlanders voiced strong opposition to President Trump's persistent calls for US control over their islan...
- As Akshay Kumar’s Welcome to the Jungle crosses Rs 100 crore, Raveena Tandon compares film with Jim Carrey, Adam Sandler movies. ‘Do you expect logic from it?’Raveena Tandon defends the comedic premise of 'Welcome to the Jungle,' which has already grossed over Rs 100 crore worldwide. She argues th...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- Quote of the day by Robin Williams: ‘Good people end up in Hell because they can't forgive themselves’ - Good Will Hunting actor on the power of forgiving yourselfRobin Williams' poignant quote of the day from the film 'What Dreams May Come' highlights how good people suffer in a self-made hell by bei...
- Soccer: World Cup turnout defies concerns, as Americans flock for the spectacleDespite high ticket prices and travel restrictions, the World Cup is witnessing record attendance in the US, driven by a love for grand spe...
- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Nielsen earns Media Rating Council accreditation for Big Data + Panel National TV measurementNielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from sma...
- Loyola Chennai alumni Karthik Rao appointed Nielsen CEODavid Kenny, who was the CEO since 2018, would become the executive chairman. Nielsen gathers viewership data across television, radio and ...
- Unilever CEO hits out at Nielsen, questions its data accuracyUnilever CEO Paul Polman has questioned the accuracy of Nielsen’s data for India, underlining that country’s largest consumer product maker...
- Nielsen betting big & bold on Indian marketFor global market research giant Nielsen, the centre of gravity is clearly shifting to India.
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