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NEW AGE CONSUMER BRANDS
Kirana stores make room for new generation FMCG brands as they muscle past legacy giants- Walmart canned fruit cocktail recalled in Alabama, Arizona, Louisiana, Pennsylvania, Washington sparks alarm over lead contamination: What to do if you have it at home
- Tata Consumer spills the tea on its whole new growth recipe
- Life beyond a metro: India's festive shoppers boost Myntra's orders by nearly 2X in key categoriesMyntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...26 Oct, 2026, 04.50 PM IST
- AI is changing online ads, and brands have a new fight on their hands: ReportAs consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...26 Oct, 2026, 04.48 PM IST
- Titan Company brand Zoya seeks to cash in on rising high-end jewellery demand, eyes ₹500 crore revenue by FY27Titan Company's luxury brand Zoya aims to reach ₹500 crore in revenue by FY27 as India's luxury jewellery market expands. It is targeting h...26 Oct, 2026, 03.28 PM IST
- A missed call for China is a loud wake-up call for desi companiesIndian smartphone brands Lava and Ai+ are gaining market share as Chinese rivals retreat amid soaring memory chip prices and shrinking dema...26 Oct, 2026, 02.22 PM IST
- India’s consumption story holds appeal, but investors are spending lessIndia's consumer and retail sector saw a 58% decline in deal value during the September quarter. The first nine months of 2026 recorded 353...26 Oct, 2026, 12.19 AM IST
- Global luxury goods industry set for recovery in 2027, US to remain bright spot: Goldman SachsThe global luxury goods industry is expected to witness a recovery after several years of sluggish sales performance, with revenues of majo...25 Oct, 2026, 12.52 PM IST
- L'Oreal bets on quick commerce, local products to accelerate India growthL'Oreal is seeing substantial growth in its Indian market, supported by enhanced team capabilities and localization strategies. The company...25 Oct, 2026, 11.05 AM IST
- Great Eggspectations: Brown, free-range, omega-3 or protein-rich? What’s really worth paying for in an eggIndia’s premium egg market is growing as health-conscious consumers pay more for free-range, cage-free and nutrient-enriched varieties. But...25 Oct, 2026, 08.20 AM IST
- Chinese smartphone brands lose India market share as chip costs soarChinese smartphone brands' market share in India decreased to 67-68% in the recent July-September quarter. This decline represents the lowe...25 Oct, 2026, 06.48 AM IST
- ‘Brands need to be loved by humans and read by agents’: BCG’s Lauren Wiener on AI’s impact on marketingThe growing influence of AI and LLMs on purchase decisions is significant across various consumer touchpoints. Brands are now required to o...23 Oct, 2026, 06.55 PM IST
- A Japanese giant is quietly taking a bigger shelf in India’s wardrobesUniqlo India's revenue increased by 44% to Rs 1,724 crore in the last financial year. The brand's focus on everyday essentials contrasts wi...23 Oct, 2026, 07.00 AM IST
- Chapter Home raises Rs 63 crore from Bessemer, Stride Ventures, othersThe startup plans to use the capital to strengthen product development, expand into new categories, invest in technology and brand building...22 Oct, 2026, 10.56 AM IST
- Technology overtakes brand in influencing India’s car-buying decisions: ReportTechnology and advanced features have outpaced brand loyalty in influencing car purchases among Indian consumers. A recent Bain & Co survey...21 Oct, 2026, 07.07 PM IST
- State of Joy strengthens India footprint with 4,000+ retail touchpoints and plans for exclusive brand outletsState of Joy has launched Anatom, an innovative footwear collection that prioritizes comfort and practicality. This collection features Ana...21 Oct, 2026, 05.38 PM IST
- Put your smartphone in the spotlight at the ET Product of the Year Awards 2026The ET Product of the Year Awards 2026 celebrate India's top smartphone brands that skillfully convert features into commercial success. Ev...21 Oct, 2026, 11.58 AM IST
- Innovist revenue nearly tripled to Rs 686 crore in FY26 ahead of L’Oreal dealL’Oreal announced in June that it would acquire a majority stake in Innovist, the parent of brands such as Bare Anatomy, Chemist at Play an...20 Oct, 2026, 01.21 PM IST
- Reliance starts new rivalry with ITC, Amul & others with a Rs 20 drinkReliance Consumer Products has launched Joyland flavoured milk in Tamil Nadu at ₹20, entering India's growing ready-to-drink dairy beverage...14 Oct, 2026, 04.44 PM IST
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