How neuroscience can help global companies bridge the gap with Indian customersAs of now, the complete neuroscience toolkit includes an EEG to measure electrical brain activity and core biometric indicators such as hea...
- Nielsen betting big & bold on Indian market
For global market research giant Nielsen, the centre of gravity is clearly shifting to India.
We've removed AC to become warm: NielsenPiyush Mathur, managing director of The Nielsen Company – South Asia talks about the impact of recession on research, Nielsen's new service...