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NEURO ANALYTICAL STUDIES
TV retains edge among affluent India as brand equity slips for FMCG majorsDespite a growing affluent consumer base, large FMCG brands face declining penetration and volume share in India. A Kantar study underlines...- Short-form reshapes India’s video playbook, but TV keeps its edgeIndia's video landscape is evolving, with short-form video platforms like Instagram Reels and YouTube Shorts gaining immense popularity alo...
- Axiom-4 Mission: Day-to-day update of what Shubhanshu Shukla “Shux” and crew did in spaceAxiom-4 Mission: Shubhanshu Shukla and crew are preparing to leave the International Space Station on July 14. They will return to Earth af...
- Shubhanshu Shukla to interact with school students, ISRO engineers on FridayAstronaut Shubhanshu Shukla will connect with Indian students and ISRO scientists from the International Space Station via ham radio. As pa...
- Linear TV drives higher ad attentiveness than digital platforms: StudyA neuro-analytical study commissioned by ZEE Entertainment reveals that Linear TV significantly outperforms user-generated content and soci...
- Online courses for school kids: Which courses are available, how much do these costIn line with the new job avenues and career options that have replaced traditional jobs, a wide range of massive open online courses (MOOC)...
- How ET-ILC organizations are ensuring mental well-being of their employeesThe pandemic has led to a reprioritization of what organizations and people really want. Health and wellness have come out on top.
- Nielsen Lab will help optimise advertisements: Joe Willke, president at Nielsen NeuroWe’re working with consumer packaged goods, auto & telecom. We have used our techniques to improve effectiveness of ads, packaging, says Jo...
- We help marketers optimise their advertising and marketing: Joe Willke"We test advertising, what goes on air, packaging...we can help with product formulation and we also do work in the area of brand essence."
- Best companies to work for 2012: Some best companies in upto 1000 and more than 1000 employees categoriesGreat Place to Work is one where employees trust the people they work for. In alphabetical order, here is a look at some best companies in ...
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