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NETFLIX USER ENGAGEMENT
Netflix's next growth chapter hinges on keeping viewers hookedThe streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is...- Feel that fatigue in binge-watching?Streaming platforms are grappling with viewer retention challenges, primarily due to content delays and escalating subscription fees. As au...
- JioStar taps AI for shopping, TV movie night ideasJioStar is integrating generative AI for conversational content discovery and commerce. This technology allows users to find shows and prod...
- Pocket FM shuts Pocket TV as rivals get aggressive on microdramaAudio entertainment firm Pocket FM is shutting down its microdrama vertical, Pocket TV, to concentrate on its core audio dramas and interna...
- India's Got Latent season 2 episode 1 review: Netizens call Samay Raina's show 'heavily scripted'. Not Alia Bhatt or Sharvari Wagh, Donald Trump mimicker steals the showIndia's Got Latent returned with its second season on June 20, featuring Alia Bhatt and Sharvari Wagh in the premiere episode. While some v...
- FIFA unveils Netflix World Cup game timed for 2026 tournament kickoffFootball fever hits Netflix! FIFA is thrilled to announce the release of FIFA World Cup: Launch Edition, set to drop in tandem with the 202...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Spotify launches 'narrated articles' from publications like The Atlantic, VogueThe Swedish streaming giant will offer more than 650 long-form magazine articles in the English language to users with access to audioboo...
- Kartavya review: Fans praise Saif Ali Khan’s realistic performance in slow-burn thriller, screenplay leaves them dividedSaif Ali Khan’s latest Netflix film Kartavya has received mixed-to-positive reactions from viewers on X, with many praising the actor’s int...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Kara review: 7 tweets you must read before watching Dhanush and Mamitha Baiju's Tamil thriller movieDhanush's new film Kara has hit the theatres today (April 30). The rural heist thriller is getting mixed reviews. Early viewers praise Dhan...
- Netflix cofounder Reed Hastings to exit in JuneNetflix cofounder Reed Hastings is stepping down as chairman after 29 years, shifting focus to philanthropy. The streaming giant's stock di...
- Netflix goes AI! Can't decide what to watch? OTT streamer's special feature reads your mood, helps avoid scroll struggleNetflix has redesigned its app after a decade, using generative AI to offer conversational, mood-based show suggestions, aiming to simplify...
- Why your Netflix subscription is about to cost more each month? Here’s how much you will have to payNetflix remains confident that its investments in exclusive content and global entertainment will keep audiences engaged, even as subscript...
- Netflix tests biggest TV app redesign in 10 yearsNetflix rolled out a major revamp of its TV app to enhance viewer experience and increase engagement. Changes include larger title cards an...
- Netflix rolls out new TV app, first major revamp in 10 years! Here's what OTT subscribers should knowNetflix has introduced new app for Television for its subscribers. This is reportedly the OTT streaming giant's biggest revamp in the decad...
- Netflix streams video games. Key details you should knowNetflix is gearing up for the test of cloud-streamed games. We have all the details.
- Netflix password sharing to be stopped? What we know so farWill Netflix password sharing be stopped? Here are details you need to know.
- Nice uptick in user engagement in India, says NetflixAccording to Netflix chief operating officer (COO) Greg Peters, the subscribers in India are largely behaving similar to the subscribers th...
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