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NETFLIX ADVERTISING BUSINESS
Netflix's next growth chapter hinges on keeping viewers hookedThe streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is...- One click to sign up, twelve to leave: New York just called the subscription bluff. India should be nextNew York City enacted a click-to-cancel rule for online subscriptions. This rule requires easy online cancellation, mirroring the signup pr...
- TCS Q1 profit rises; Nandan Nilekani's biggest VC betTCS kicked off FY27 with growth in revenue and profit. This and more in today's ETtech Top 5.
- Broadcasters, streamers step up investment in premium non-fiction contentIndian broadcasters and streaming platforms are significantly increasing investment in premium non-fiction content. Unscripted programming ...
- ITV and Sky reshape British TV landscape with $2.1 billion dealComcast's Sky is acquiring ITV's broadcast channels and streaming service for £1.6 billion, aiming to create a British media giant capable ...
- Bollywood's hidden crisis: Why hundreds behind the camera are fighting to surviveBollywood may be enjoying strong box office numbers in recent times, driven by films like Dhurandhar, Saiyaara and Chhaava. But many people...
- Netflix makes major change to shared accounts. Here's all you need to knowNetflix is now requiring individual email addresses for each profile on shared accounts, a change rolling out from June 15, 2026. This move...
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
- Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...
- Quote of the day by Cameron Diaz: 'I don't believe you should make fun of anyone but...' Life lessons on human nature, happiness and success by American actorQuote of the day by Cameron Diaz highlights a message about self-humor and human nature. The quote explains how laughter and self-awareness...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- Netflix sued by Texas for allegedly spying on children, addicting usersTexas has sued Netflix. The state attorney general claims the streaming giant spied on children and consumers. Netflix allegedly collected ...
- Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Netflix cofounder Reed Hastings to exit in JuneNetflix cofounder Reed Hastings is stepping down as chairman after 29 years, shifting focus to philanthropy. The streaming giant's stock di...
- Netflix to refocus on ads, content after failed Warner Bros bidNetflix reports earnings Thursday. Investors expect focus on content and ad growth. The company did not acquire Warner Bros Discovery. Netf...
- Why Netflix stock is surging today? Is NFLX a buy now? Goldman Sachs says Netflix shares could cross $120 soonNetflix stock just crossed $100 in April 2026. That’s a key breakout level. Shares are already up about 5% this year. The rally is driven b...
- Netflix shares gain 3% as rosy forecast calms investor nerves amid tariff fearsNetflix shares rose about 3% on Monday after the streaming company reaffirmed its annual revenue forecast, assuring investors that it could...
- Netflix updates its membership model: Cancellations, new ad options and more. Here are the detailsMajor changes are being made to Netflix, including the cancellation of some U.S. memberships, an increase in tier sign-ups that are ad-supp...
- Snap top ad executives exit amid report on staff cut plansSnap shares fell 4% in extended trading as Wall Street turns wary of the future of its advertising business, which brings in a large chunk ...
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