IIT Guwahati students’ startup develops mobile application for offline to online business servicesThe features on this app will also guarantee accurate navigating experience, especially to travellers, in the form of local language transl...
07 Oct, 2020, 02.00 PM IST
TCS wins record $2.25 billion Nielsen outsourcing contractTCS had a 10-year contract with the Mumbai-based company worth $1.2 billion. The renewed deal is for 5 years till 2025.
22 Dec, 2017, 08.28 PM IST
Mondelez opens its largest plant in APAC at Andhra Pradesh's Sri CityThe facility will come up in three stages and will produce 2.5 lakh tonnes of chocolates and biscuits when fully completed in 2020.
26 Apr, 2016, 01.11 AM IST
New Zealand thrash Indian eves in opening T20 InternationalSkipper Mithali Raj top-scored with a 23-ball 35 but none of her teammates managed to come good against a disciplined Kiwi bowling effort.
11 Jul, 2015, 02.42 PM IST
FIFA World Cup gets official hashtagPopular micro-blogging site Twitter has created official hashtags for the football World Cup - #WorldCup and #Brazil2014 – to provide real-...
05 Jun, 2014, 12.45 PM IST
- Advertisers say they don't trust TAM Media Research data entirely
Several big advertisers in the country are crying foul over TAM's alleged fudging of TV viewership data.
03 Aug, 2012, 06.16 AM IST
- Government shortlists AC Neilsen OM for brand campaign
The electronics & IT dept has selected AC Nielsen ORG Marg for a study on brand building initiative to promote India as a preferred investm...
22 Apr, 2012, 03.13 PM IST
- Life insurance favorite investment class of urban Indians
The study said that Indians, in practice, remain "risk averse" and the main drive behind an urban Indian's investment is returns.
12 Oct, 2011, 02.51 PM IST
- Indian ad spend rises 32%: Nielsen
According to a study by the firm, the average sequential growth of ad spend in the Asia-Pacific (APAC) region during the quarter was 18%.
04 Jul, 2010, 03.36 AM IST
- HUL arrests market-share loss by relaunching brands
Lifebuoy, Liril, Hamam, Rexona, Breeze and Lux were given new packaging and fragrance.
04 Dec, 2009, 05.19 PM IST
- TIL No. 1 publisher for online media campaigns, proclaims Neilsen
Media watcher and prominent market surveyor AC Nielsen in a study says Times Internet Limited gets maximum number of hits, which in turn al...
05 Oct, 2009, 01.06 PM IST
- Investors go traditional, bet on life cover, FDs
A study to capture consumer sentiment, conducted by Max New York Life Insurance and AC Neilsen has showed that only around 11% of the respo...
25 Nov, 2008, 12.00 AM IST
- Dabur's oral care range grows faster than foreign firms
FMCG major Dabur has outpaced multinationals like Hindustan Unilever and Colgate in oral care category.
25 May, 2008, 11.41 AM IST
- TCS bags $1.2 bn MSO contract from Nielsen
The agreement will also bring 350 employees of Nielsen’s under the TCS fold with expertise in information management in the area of KPO.
19 Oct, 2007, 12.18 AM IST
- Newspaper ads more trusted than television
Despite the fierce TRP battle to attract the advertisements, the television remains way down the newspapers and the online portals in terms...
08 Oct, 2007, 04.15 PM IST
- Santoor's 3rd most popular soap
According to the latest research by AC Neilsen, the Wipro product has managed to literally breeze ahead of its competitors to the third spo...
14 May, 2007, 02.09 AM IST
- ET honoured among 91 superbrands
Superbrands India, the independent arbiter on branding, paid a tribute to some of the leading brands in India. About 91 brands bagged the c...
14 Apr, 2007, 01.48 AM IST