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NEERAJ KAKKAR
Tatas want Paper Boat in their fleet to spice up portfolio of group company Tata Global BeveragesTatas are believed to have identified dairy as a possible extension option and have also made appointments at TGBL to steer such initiative...
Paper Boat to foray into traditional Indian snacksThe foods portfolio will focus on traditional Indian snacks only, and will follow the same model as its beverages, Hector Beverages co-foun...
Nature meets nostalgia at Hector Beverages’ unconventional workspace in BengaluruDesigned by Parul Kamodia, the office features pillars painted like Natraj pencils and Malgudi Days-inspired art on its walls.
We want to take Paper Boat global: Neeraj Kakkar, Hector Beverages CEO“We want consumers from all over the world to relish beverages from across continents," says the founder of Hector Beverages that makes Pap...
Startups spin an Indian weave with back-end innovationHector is among a handful of new age companies offering eclectic products — ranging from packaged traditional drinks and food to fashion an...
Startups ride the 'nostalgic' tide to name and advertise their firmsThe 205-second advertisement of Hector Beverages’ Paper Boat brand of drinks, by Lintas Productions, aims to evoke one emotion: Nostalgia.
Hector Beverages raises Rs 183 crore in fresh round of funding from new and existing investorsHector Beverages, maker of ethnic drinks brand Paper Boat, has raised about Rs 183 crore in funding led by Belgian investor Sofina and Chin...
Food regulator orders recall of Hector beverages' Tzinga, terms it 'unsafe'The Food Safety & Standards Authority of India has made a rare and strong move in getting energy drink brand Tzinga recalled, terming it 'u...
Paper Boat ties up with Japanese food giant Indo-Nissin FoodsThe move is in line with the two brands hoping to unlock the potential of differentiated niches in consumer spaces in the key markets of In...
Hector Beverages plans to expand to over 50 citiesFour 30-second TVCs will be aired on prime-time across a host of English lifestyle, entertainment channels with a focus on top cities.
Paperboat to expand to 50 cities by the end of this yearThe company, which has invested around Rs 22 crore in its Mysore-based facility, is also planning a branding/marketing campaign for its pro...
Branded bhels, sattu get more shelf spaceEven as consumers today are heavily influenced by modern sensibilities, the market for products rooted in tradition continues to grow stron...
Startups backed by Ratan Tata, Narayana Murthy and Azim Premji win easy publicity and credibilityAn investment by a successful entrepreneur or an iconic businessman like Tata, NRN or Premji lends a greater degree of credibility to a sta...
E-commerce companies devising innovative ways to retain customersThe company takes a relook at its website every six weeks, giving three weeks to introduce changes in colour or visual elements.
How Hector Beverages' Paper Boat is making waves in a cluttered soft drinks marketPaper Boat started with two variants in August 2013: aam panna and jaljeera; these were followed by aamras, kalakhatta, kokum, golgappe ka ...
Indian food and beverages brands relying on innovative products to take on leaders like Red Bull, Pepsico, Dabur othersCompanies such as Hector Beverages, Prataap Snacks, Amalgam Speciality Foods and Balan Natural Food are taking on established players.
Hector Beverages raises $8 million from Sequoia Capital, existing investors"With Tzinga doing well and our marketing campaign, launched this year, also getting a good response, we will use part of the funding for m...