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Emami Ltd., incorporated in the year 1983, is a Mid Cap company (having a market cap of Rs 15304.61 Crore) operating in FMCG sector.

Bajaj Consumer Care is a midcap company, operating in personal care sector.

Emami launching most of the products under Navratna, Zandu, Fair and Handsome brands.

There are expectations that the immediate benefit of GST would be felt across sectors.

Due to a strong presence in under-penetrated segments, Emami is a better play in the mid-cap FMCG space.

"The acquisition marks Emami's foray into the ayurvedic hair and scalp care segment, which is growing at a rapid pace," Emami said.

HC today stayed screening or telecast of an advertisement featuring Amitabh Bachchan for Emami Ltd's product Navratna oil.