- Neo Sports aims to double topline to Rs 1,000 cr
NEO Sports Broadcast is looking to double its revenues to nearly Rs 1,000 crore for the current fiscal. This includes around Rs 700 crore f...
- Neo bags big ad deals for cricket series
Neo has exclusive rights to show India-Australia ODI cricket series, India-Sri Lanka ODI and test series, India-Bangladesh test series and ...
- Neo pads up for 30% ad-rate hike
Buoyed by the impressive viewership numbers of the India-Australia Test series and the first four India-England ODIs, broadcaster Neo Crick...
- Neo bats GECs out of ad world
The ongoing tiff between TV programme producers and cine workers coupled with Team India's recent win has helped Neo. Brand endorsers
- Keen contest, tumbling records give Test a boost
Despite Test cricket’s waning popularity, the Airtel Border-Gavaskar Test series is proving to be an exception of sorts.
- Neo Sports eyes Rs 285 cr this cricket season
The cricket season would consist of the India-Australia series, the Irani Cup and the India-England series ending late December.
- Neo Sports ads revenue to its kitty via Kitply Cup
After the unprecedented success of IPL, cricket is back in its true colours through Kitply Cup 2008.
- Neo faces marketing problems for Indo-Pak series
The interest level among advertisers is naturally high for the India-Pakistan series, but the big concern is Neo’s connectivity. My first a...
- Neo Sports inks deal with HumTum TV
Neo Sports announces deal with HumTum TV to spread across Japan, Korea and Taiwan.
- Nimbus moves Singapore court
The Nimbus-Star TV row over the termination of their cricket distribution deal may turn into a full-blown court feud
- After Spiderman, cricket comes in Tamil
If you wish to catch the Indo-Bangla Test Series on the telly, chances are you’ll encounter Tamil phrases.
- Men in blue get a royal ignore!
A cricket-weary public continues to shun the Men in Blue after their disastrous World Cup performance.
- Cup of woes? But Neo plays on for more anchor sponsors
For all the hoopla about brand-wariness with cricket, Neo Sports begs to differ.
- How to align DD and Neo Sports’ interests
At the core of the dispute between Prasar Bharati and Nimbus over cricket telecast is the sanctity of the commercial rights the latter had ...
- Neo ropes in Perfetti for Rs 100 cr deal
It’s a perfect cover drive. Neo Sports has opened its innings with the first deal attempted at blocking advertisers over long term.
- Nimbus bets long-term, bats for a new innings
It has taken more than a decade for the four leading sports television channels in the country to push up advertising revenues on live cric...
- BCCI, Nimbus plan to jazz up domestic cricket
Indian domestic cricket is all set to adorn a new avatar, with the Board of Control for Cricket in India (BCCI) and Nimbus’ upcoming sports...