Myntra is withdrawing from its mobile-only strategy and will relaunch a desktop version of its website next month in an attempt to bring ba...

Companies aren’t yet ditching the app, but are revisiting their development labs to come out with mobile sites accessed from browsers.

As e-commerce in India is expected to grow, here’s what every marketer should watch out for.

When Myntra decided to go app-only, Indian users continued to access the app from their PC. Long before Whatsapp released its web version, ...

Myntra’s decision in favour of a mobile app-only presence was based on the fact that by April, nearly 90% of its traffic and 70% of its bus...

Flipkart hires Punit Soni to lead product strategy as it looks to consolidate lead in e-commerce market.

As the rate of transactions mirrored that of traffic increase on the app, Flipkart’s move to app-only platform makes sense, the executive a...