The Enforcement Directorate has filed a complaint under FEMA against Myntra Designs Pvt. Ltd., its related companies, and directors for all...

India is set to resume tourist visas for Chinese nationals after five years, while the Rajya Sabha will debate the Pahalgam attack. A Ghazi...

Infosys raised its revenue guidance for the current financial year after stable financial results in the April-June quarter. This and more ...

The Enforcement Directorate (ED) has filed a case under the Foreign Exchange Management Act (FEMA) against Flipkart-backed Myntra Designs P...

Happy Friday! Flipkart is doubling down on its quick commerce play ahead of its flagship Big Billion Days event. This and more in today’s E...

Happy Tuesday! With user growth stagnating, Zomato and Swiggy are prodding existing customers to order more. This and more in today’s ETtec...

With implications and implementations in various fields, generative intelligence and machine learning use cases are likely to impact the $8...

The original Instagram clip shows Islamabad-based Dananeer Mobeen and her friends on a highway and the 19-year-old explains in an American ...

Marketers say brands are generally quick to latch onto new trends to connect with their clients.

Be it credit cards, airlines, online shopping platforms, retail chain programs, there are many rewards programs in India.

"We have been able to reduce discounting, optimise supply chain and building the technology stack for both companies"

People would order branded clothes, stitch the labels on inferior locally made replicas, and claim a refund on the imitations citing bad fi...

The remarketing platform helps advertisers nudge users to make their first purchase and re-target existing users to drive incremental sales.

The new platform will let users invite friends, form groups, chat, upload pics and seek opinion of friends and experts before buying clothe...

Organizations are already planning to use this opportunity to either make a quick buck by targeting the captive audience.

Differences in the brand DNA of Myntra and Flipkart, which if combined could result in an identity crisis for both, though more for Myntra.

The new-age online retailing models are incredibly innovative in terms of their procurement, inventory management, vendor base development ...