AMFI awards creative mandate to Concept CommunicationsAMFI has chosen Concept Communications for its creative advertising work. This follows a lengthy pitch process. The agency will refresh the...
23 Jan, 2026, 09.24 AM IST
Industry campaigns like 'Mutual Funds Sahi Hai' key to SIP growth: Sunil SubramaniamI think it is still under-penetrated market. Equity penetration in India is still in the single digit. So, I think there is immense scope f...
11 Jun, 2024, 08.00 AM IST
SIP, STP or lumpsum? How to invest as Dalal Street recovers from election shockerPost-election market recovery raises concerns for mutual fund investors on choosing between lumpsum or SIP/STP investments for better retur...
06 Jun, 2024, 01.00 PM IST
15 crore mutual fund investors, 120 lakh crore AUM: Is that possible?"I would argue that the real challenge is decision-making under uncertainty. Any decision regarding money and investments involves stress s...
19 Dec, 2023, 10.28 AM IST
Sunil Subramaniam on three key themes that will help India become world leaderThe COVID-19 crisis has boosted digitalization and increased awareness of the equity markets among Indians, resulting in a dramatic increas...
17 Jun, 2023, 03.52 PM IST
Kaunsa mutual fund Sahi hai!Guide on how to select the best mutual fund for yourself
02 Mar, 2023, 04.26 PM IST
Nippon India MF launches geo-targeting campaign to connect investors to distributorsNippon India Mutual Fund has launched a geo-targeting campaign to help potential mutual fund investors connect with empaneled mutual fund d...
29 Dec, 2020, 12.23 PM IST
Amfi signs 4 more cricket players for 'mutual funds sahi hai' campaignThis would be in addition to the earlier announced association with cricket icons, Sachin Tendulkar, MS Dhoni and Mithali Raj, Association ...
15 Sep, 2020, 10.20 AM IST
We don’t know the bottom, but bottom line is 'mutual funds sahi hai'Gone are the days when individual investors used to press the panic button on seeing their portfolio turning red. Now, most of them believe...
01 Apr, 2020, 10.26 AM IST
Amfi signs Sachin Tendulkar, MS Dhoni for 'Mutual Funds Sahi Hai' campaign“I thank Sebi for taking a considerate view on allowing the engagement of celebrities, at the Industry level,” said NS Venkatesh, CEO, Amfi.
30 Jan, 2020, 05.23 PM IST
Mutual funds garner Rs 8,022 crore via SIP in DecemberRetail investors continue to pour in money in mutual funds through SIP.
08 Jan, 2019, 02.44 PM IST
We need more capital formation and a broader investible universe: Vikram Limaye, NSEYou need to educate the common man about the products available & associated risks, says Limaye
12 Dec, 2018, 05.59 PM IST
AMFI delays campaign promoting debt funds amid market woesAMFI's first promo focused on equity.
15 Oct, 2018, 03.37 PM IST
AMFI's new campaign to focus on debt investment benefitsRs 150-175 crore will be deployed to promote mutual funds investments.
27 Aug, 2018, 09.51 AM IST
25 years of pvt sector mutual funds: Need to give tax exemption to MFs, says NS Venkatesh, Amfi CEO"The private sector has brought in diversity of product, they also brought in diversity to the customers to invest."
02 Aug, 2018, 01.17 PM IST
Mutual funds added 32 lakh new investors last yearMutual fund industry has added 32 lakh new investors last year due to increased awareness of mutual funds.
04 Apr, 2018, 03.48 PM IST
Early demand for ELSS surprises mutual fund advisorsEarlier, many investors used to finalise their tax-saving investments during the last three months of the financial year and many a times u...
19 Jul, 2017, 11.04 AM IST