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Ecommerce, quick commerce chasing ad spends with profitability in focusOnline platforms like Amazon, Flipkart, Blinkit, Instamart, Zepto, Zomato, and Swiggy are set to earn substantial advertising revenue. This...- India’s ad spend to reach 0.5% of GDP by 2029: BainIndia's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...
- Gaming ads may take a hit; actors, cricketers treading cautiouslyDream11’s three-year sponsorship deal with BCCI has also comes under cloud due to the proposed ban on real money gaming. Meanwhile, Ranbir ...
- Online Gaming Bill: Companies turn to law; Panic grips gamersHappy Thursday! Gaming companies are prepping legal challenges to the new Online Gaming Bill. This and more in today’s ETtech Morning Dispa...
- Google removes NSFW app XShorts from Play Store after ads scandal: ReportGoogle has removed XShorts from the Play Store after reports surfaced about sexually suggestive and racially offensive content on the app, ...
- Zomato shuts intercity food delivery service Legends due to lack of product-market fitIn its second version, the company tweaked the model to deliver pre-stocked items from other cities with a shorter delivery timeline. A sen...
- 66% of Indian consumers prefer to pay less in exchange for watching ads: SurveyThe survey highlights evolving consumer preferences towards ad-supported streaming services in India, emphasizing the significance of tailo...
- Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
- Advertisements get cash counters ringing at quick commerce and food delivery companiesQuick commerce and food companies such as Swiggy, Zomato, Blinkit and Zepto are using advertising to bump up their overall revenue, industr...
- 2022 Year in Review | Who's in, who's out: Biggest executive moves in tech & startupsETtech has put together its annual list of CXO-level exits and big movements in the startup and tech industry in collaboration with executi...
- Instacart's flat shopping orders could hurt ad growth, say analystsSan Francisco-based Instacart's 5.1 million subscribers typically pay $99 a year or $9.99 a month for free deliveries on orders of $35 or m...
- Communications industry leans on AI for driving revenueWith implications and implementations in various fields, generative intelligence and machine learning use cases are likely to impact the $8...
- Zomato Pay now live in some cities, replaces flagship Zomato Pro programmeWith Zomato Pay, customers can make payments at partner restaurants through the Zomato app and even avail of discounts and cashback. Zomato...
- Twitter 'un-fires’ dozens of workers; Zomato Pay goes live in some citiesDays after laying off close to half its workforce, Elon Musk’s Twitter has decided to ask dozens of sacked employees to return after realis...
- Zomato’s intercity delivery head Siddharth Jhawar quits; Blinkit executive Kamayani Sadhwani to take overSiddharth Jhawar joined Gurugram-based Zomato in April last year from Hotstar, where he was the head of strategic initiatives. He announced...
- Adtech startup Moloco turns unicorn after Tiger Global fundingIkkjin Ahn founded Moloco Inc. after exiting Google in 2013. Less than a decade later, the Redwood City, California-based adtech startup is...
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