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MOJ AND CHINGARI
Indian short-form video platforms generate $100 million in ad spends in FY24: Redseer reportAccording to the report, SFV platforms have crossed $200 million in revenue, with headroom for growth via monetisation including influencer...- TikTok copycats on a hot tin roof: why Indian short video apps have pivoted, merged or simply disappearedThe average monthly active users (MAUs) of these apps have declined year-on-year, and so have their app installs, according to data sourced...
- Risqué rewards: It’s not only fans, livestream boom fetches big moneyLivestreams generate 10 times more engagement in the form of live chat and comments for creators, says Redseer.
- Short-video app Chingari lays off around 60 employeesThe development adds to the woes for people working in start-ups where a large number of employees are being frequently laid off. Recently,...
- Brands now rope in regional influencers to win over small towns, villagesInfluencer marketing is changing the rules of brand outreach as social media has emerged as one of the primary influences for people in non...
- Chingari's crypto token raises $40 million within 24 hours of its live sale"GARI has been designed to empower the creator community with content monetisation opportunities. The token is built on Solana - one of the...
- Chingari's crypto token raises $40mn within 24 hours of its live sale"GARI has been designed to empower the creator community with content monetisation opportunities. The token is built on Solana - one of the...
- Shortform content grows 1.37x in terms of monthly active users since June 2020, says reportShortform content has grown 1.37x in terms of the monthly active user (MAU) and 1.1x in terms of daily active users from June 2020, when Ch...
- Indian short-video apps are making a play for Instagram influencers for exclusive contentApps like MX TakaTak, Chingari and Moj — which quickly filled the gap left in the wake of TikTok’s exit from India in June last year — are ...
- Short-video app Chingari raises $19 million in crypto fundingChingari will use the funding for product development as well as to launch a token called $GARI, which will be powered by Solana’s blockcha...
- OnMobile leads $13 million funding in short-video app ChingariOnMobile will integrate and distribute its direct-to-consumer gaming platform, ONMO, on the Chingari app.
- Short-video firms have a new problem: Squatter appsThese apps copy name and logo and use cheap source code to lure users who unwittingly download these, compromising their data.
- Short-video apps in India may be in for consolidation nearly six months after TikTok banAccording to Google Play Store's rankings, ShareChat's Moj, Times Internet's MX Takatak and Dailyhunt's Josh have remained among the most d...
- Inside the global expansion plans of India's homegrown short video appsChingari, which allows users to upload and create short videos in over 20 languages and claims to have clocked over 30 million downloads ha...
- Snack Video: Another China-developed app taking TikTok’s place in IndiaSnack Video escaped the wide-ranging government ban on Chinese apps, and in August it was the most downloaded video app on App Store and Go...
- After PM Narendra Modi's Mann Ki Baat, desi apps in top 10 on Play StoreSeveral indigenous apps have raced to the top 10 on Google Play Store in their respective categories after PM Narendra Modi mentioned innov...
- Buzz of TikTok return causes uncertainty; investors now in a wait-and-watch modeMost investors who were looking to bet on homegrown short-video apps which have proliferated in the past one month, may hold out before the...
- Short video app Bolo Indya raises $500K from Eagle10 Ventures, India Accelerator GroupAfter India banned Chinese short video platforrm TikTok in June, Indian rivals including Bolo Indya, Roposo, Moj, Mitron and Chingari have ...
- Sensor Tower says installs of top TikTok alternatives grew 155% following ban in IndiaSince the ban, Roposo, Zili, and Dubsmash have collectively generated 21.8 million downloads in India, reaching 13 percent of TikTok’s inst...
- Competition intensifies: Local Video streaming apps look to sign on TikTok celebsIn the last month, as demand for the big-name stars from TikTok intensified, creators have begun demanding fees ranging from Rs 3 lakh to R...
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