How India is reviving its heritageMany heritage projects are combining state strengths to achieve what once seemed like a hopeless cause.
13 Jan, 2019, 06.24 AM IST
Can the oldest global motorcycle brand become sexy & cool to draw in a younger audience?From a positioning point of view, the company had a tough challenge - its flagship resonated with a slightly older and non-urban audience.
23 Dec, 2017, 12.58 PM IST
Interglobe Aviation's Rahul Bhatia joins ‘Make in India’ brand team in new startupCurrently, the team is working on an urban regeneration project in Jodhpur by renovating old step wells and havelis to boost tourism.
05 Mar, 2016, 11.31 AM IST
Man behind ‘Make in India’ ad quits Wieden+KennedySunil V has quit Wieden+Kennedy Delhi, where he was executive creative director. He is launching his own venture outside advertising and ma...
05 Jan, 2016, 04.00 AM IST
- Wieden+Kennedy’s V Sunil, Mohit Jayal move out of advertising
The creator of the Make in India and IndiGo airline ad campaigns, Sunil V, has quit Wieden+Kennedy Delhi, where he was executive creative d...
04 Jan, 2016, 06.39 PM IST
Two top executives to partially exit Wieden+Kennedy’sSome senior industry sources alleged that Jayal and Sunil decided to move on due to growing differences with the agency’s head office in Po...
18 May, 2015, 12.55 PM IST
Cool branding moves IndiGo from a budget airline to a preferred business carrierIndiGo promoter Rahul Bhatia and his agency were clear about their goal: IndiGo would be the third cool international budget carrier.
20 Mar, 2013, 08.21 AM IST
- Advertising firm Wieden + Kennedy plans to reach ‘creative entrepreneurs', hunt for new ideas
The call for entries, which will start from next week, will screen people below 30 years from creative pursuits such as theatre, art, desig...
07 May, 2012, 06.08 AM IST
- Wieden+Kennedy just does it
Wieden+Kennedy (W+K), the Portland-based $1.4-billion advertising hot shop, has taken into its fold the three-year-old Delhi-based agency ‘...
07 Nov, 2007, 12.52 AM IST