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MOBILE VIDEO ADVERTISING
JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Your next airport selfie or reel could get your phone confiscated or even put you on the no-fly list: DGCA's new rule every traveller should knowNew DGCA guidelines prohibit unauthorised photography and videography in sensitive airport areas. Passengers caught recording in restricted...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- OnePlus Nord CE 6 review: A balanced android phone done rightThe OnePlus Nord CE 6 arrives as a balanced mid-range smartphone. It features a vibrant 1.5K AMOLED display with a 144Hz refresh rate. User...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Can Netflix afford to skip ads in India any longer?While most Indian streaming platforms have adopted hybrid ad-supported and subscription models due to high churn, Netflix remains an ad-fre...
- Paid music streaming hits the right note as free users fadeIndia's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...
- Tech Mahindra, InMobi to collaborate on video advertising solutions for mobile devicesTech Mahindra said it will collaborate with marketing cloud firm InMobi to offer a video advertising solution. The new solution is an addit...
- Facebook hosts summit for creativity in mobile video advertisingFacebook's Thumbstoppers are stories that can stop thumbs from scrolling and evoke emotions with the potential of changing human behavior i...
- Facebook hosts summit for mobile video advertisingFacebook said Thumbstoppers is aimed at inspiring the advertising and marketing community to create short-form mobile video ads that are bu...
- Mobile video advertising platform POKKT raises $5 million in fresh round of fundingPOKKT, a mobile video advertising platform in India and Southeast Asia, has raised $5 million from existing and new investors in a fresh ro...
- Vdopia inks deal with BlueKai for targeted mobile adsVdopia Inc has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.
- Times Audience Network and Monsoon Ads in partnership for digital video advertisingUnder the deal, the digital video arm of the Times Group will exclusively sell ads for internet portals and mobile apps in the Monsoon vide...
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