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MOCOUPONS
Reach out to consumers via mobile coupons: Sandeep Goyal, Adman'Mobile coupons can be sent as an SMS or USSD with an alpha-numeric code that merchants can authenticate,' says Sandeep Goyal- MoCoupons will be boon for FMCG companies: Sandeep GoyalIn a conversation with ET, Goyal said that his company is inventing ways to monetise the ubiquitous mobile phone.
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