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MISSION BUSHFIRE 2012
Kirana Callertune: HUL's latest marketing initiative involving neighbourhood grocersThe initiative helps the maker of Lux soap and Dove personal care products woo consumers with offers, but also to subtly convince them to p...- HUL to launch Mission Bushfire 2012 this week to cover about 40k outlets across 8 cities in IndiaMission Bush Fire' is an employee-led market execution exercise initiated in 2010 to get personal care giant to connect with the market pla...
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