As a result of this under investments, millennials and centennials today don't have the same kind of love for brands.

Infosys has appointed Scott Sorokin as global head of its digital business, as India’s second-largest IT services company looks to grow in ...

Twitter India today said it has appointed Viral Jani as Head of TV partnerships and will spearhead strategic collaboration with TV channels.

“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.

Jasmin Sohrabji, CEO of southeast Asia at Omnicom Media Group and one of the Media jurors feels that the work is good but not consistent.

While the latest move of HUL, the country’s largest advertiser, won’t replace advertisements, the company is trying to partner media channe...

Sakhuja will also own a “low single-digit minority stake” in Madison Media and Madison OOH, which will go up over some years to low double-...

The South Asia operations of Group M has put in place a structure that is the first of its kind anywhere in the world.

Madison Media, the only major Indian ad agency that doesn't still have a foreign partner, is negotiating with Japanese advertising behemoth...

The $7-bn information technology services firm has floated a tender seeking interest from public relations agencies, as the contract with T...

The fifth edition of the Mindshare Brand Equity Compass 2012 was held on March 27 in Mumbai.

Mindshare Brand Equity Compass 2011 on February 24 opened with an introduction of an enthralling stardom of the telecommunications, financi...

The shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...

As India becomes the focus of the world, there’s already a palpable change one can feel in the market place.

MS may consider cutting the price of its gaming console Xbox 360 in India after price cuts in Australia and New Zealand. The software giant...

In a move to better cost and time efficiencies, Lowe decided to make its Indian office the outsourcing hub for international operations. Ad...

Hindustan Unilever looks at others to handle its media buying business as partnership with Group M’s Mindshare Fulcrum ends.