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MINDSHARE ASIA
Sony Pictures Networks India hires Harsh Deep Chhabra to lead strategy, new businessSony Pictures Networks India has appointed Harsh Deep Chhabra as Head of Strategy and New Business, with the executive joining from Godrej ...- India could be Mindshare's 2nd or 3rd largest market in 2 years: Mindshare Global CEOMindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected...
- 'Digital, data, content saw 70% of hiring since 2020'According to Lakhani, media professionals who are managing traditional media buying need to upskill themselves to be relevant as clients as...
- Mindshare bags Grand Prix in Glass Lions Category for The 6-Pack BandJosy Paul, chairman of BBDO India (also one of the Glass Lions jurors), says the response has been overwhelming.
- Crayon Data to set up base in India in alliance with WPPSingapore-based big data startup Crayon Data is setting up India operations in association with WPP’s media agency conglomerate GroupM.
- Mindshare, Kinetic Worldwide bag 'Make in India' media mandate; DIPP to spend up to Rs 150 crore campaign annually“We have reached the final stages and these agencies are in the process of getting selected,“ Amitabh Kant, secretary, DIPP said.
- Mindshare topples Maxus, tops Indian media agency rankingsMindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...
- GroupM plans separate unit for ecommerce, digital businessA top media planner, who did not wish to be identified, said the contribution of ecommerce to advertising in India is estimated at 7%.
- Prasanth Kumar named CEO, MindShare South AsiaPopularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.
- Indian mobile users prefer ads to be creatively stimulatingSmartphone and tablet users in India feel ideal mobile advertisements should be informative, creatively eye-catching and enhance their soci...
- Mindshare launches mobile marketing facility to cater to global clienteleMedia agency Mindshare became the first Indian agency to set up a mobile marketing facility to cater to its global clientele in Mumbai.
- Unilever includes India as one of its key market in media buying reviewUnilever has included India, one of its key market, in a global review of its media planning and buying services beginning next month.
- PepsiCo races past Coke in F1 advertising warAlthough Pepsi managed to land the last-minute deal, it will serve its Pepsi, Mountain Dew and Aquafina products at only some areas of the ...
- Marketing 3.0: Evolution driven by understandingThe shifts from interruption to integration, from transaction to interaction, from “push” to “pull” - all the elements that symbolised the ...
- Marketers seek smarter ways to measure effectiveness of ReAs belts get tightened and marketing spends come under a microscope, marketers seek smarter and more scientific ways to measure the effecti...
- ‘Innovation is critical for brand growth’Brand Equity is organising Compass 2009 in partnership with Mindshare in Mumbai at Taj Lands End on February 12. In its second edition, the...
- Mindshare Brand Equity Compass on Feb 12Mindshare marketing & media network and Brand Equity come together to present Mindshare Brand Equity Compass 2009 on Feb 12..
- Mindshare bags top honours at Emvies 2008 media awardsWPP-owned media agencies sweeped the Ad Club of Bombay’s Emvies 2008 media awards-presented on Monday July 28 evening in Mumbai-with Mindsh...
- Hindustan Unilever calls for pitch to handle ad accountHindustan Unilever looks at others to handle its media buying business as partnership with Group M’s Mindshare Fulcrum ends.
- Srivastava is MindShare Asia-Pac CEOAshutosh Srivastava, currently the CEO, South Asia of media agency GroupM, will be moving to Singapore to take over as CEO, MindShare Asia-...
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