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MIHIR KITTUR
Coupons, cashback sites too roll up sleeves for festive salesA three-fold increase in marketing budgets is expected during the big sale line-up and coupons, deals and cashback sites have rolled up the...- Online marketplaces depending on algorithms to crunch data on customer behaviourAlgorithms are responsible for customers browsing for goods being greeted with shopping recommendations. It decide what to display for onli...
- Dynamic pricing is the only constant for e-commerce companiesIn order to hedge their risks and revise the sweet spot for customers, marketplaces themselves rely on third-party data providers.
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