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MICROMAX CUP 2012
How Narendra Bansal made Intex India's third-largest selling mobile phoneMore than market share, Bansal appears fixated on revenue growth, & expects to close the year with an over 100% growth in sales turnover, t...
07 Feb, 2016, 10.41 AM IST
Sony Six sell half its on-air advertising inventory; inks ad deals with Hero Moto, Xolo and othersThe channel has also planned a two-hour wrap around show on Sony Six which will be aired for 32 days and the channel has signed in actor Jo...
06 Jun, 2014, 08.41 AM IST
- Micromax bags title sponsorship of Indo-Sri Lanka cricket series
Micromax has bagged the title sponsorship for the ODI series b/w India and Sri Lanka starting on July 22, which will now be called Micromax...
25 Jun, 2012, 05.05 PM IST
Will market pressure force India Inc to make things beautiful?Where art meets engineering, where form sharpens function, where beauty adds to the bottomline, therein lies the great weakness of Indian b...
06 May, 2012, 12.12 AM IST
Sports sponsorship: How companies are looking beyond cricket to connect with consumersIndian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.
15 Feb, 2012, 01.18 PM IST