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META ADVERTISING STRATEGIES
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Alphabet stock price jumps as Google parent plans $80 billion fundraising for AI expansionAlphabet stock price remained in focus after Google parent Alphabet announced plans to raise up to $80 billion to expand artificial intelli...
- HC ruling on Google keyword ads likely to reshape e-advertisingA Delhi High Court ruling has stopped Google from auctioning trademarked names as ad keywords. This decision impacts how companies advertis...
- Mumbai executive reveals adult website ad experiment after Meta ads became expensiveA Mumbai marketing executive has revealed that his company experimented with running advertisements on adult websites after rising costs on...
- The AI blindspot: Layoffs are piling up, but where are the returns?Companies are cutting jobs to fund AI, but this strategy may not work. A global survey shows that reducing staff does not guarantee better ...
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen timeTech giants Meta and Google funded trusted children's brands to teach responsible tech use. This occurred even as their apps were designed ...
- Big payout alert: iPhone 16 users owed millions after Apple Siri lawsuit - are you eligible?Apple has agreed to a $250 million class-action settlement in the United States over allegations that it misled consumers about Siri and Ap...
- Pinterest forecasts upbeat quarterly revenue on resilient ad spending, shares surgePinterest anticipates strong second-quarter revenue, exceeding analyst expectations. The image-sharing platform's shares surged on the news...
- US stock market today: Why Dow Jones is down while S&P 500 and Nasdaq rise today — Dow crashes over 160 points as oil surges above $100 and Iran tensions rattle blue-chip stocksUS stock market today shows a sharp split. The Dow Jones Industrial Average falls over 160 points. Oil prices surge above $100. Iran tensio...
- Meta’s Threads surpasses 150 million daily active users, but monetisation remains a challengeMeta's Threads app now has 150 million daily users. Advertising is expanding globally on Threads and WhatsApp Status. However, Meta expects...
- Roblox, Reddit and Atlassian stock prices and earnings explain market reaction after forecast changes and AI growth signalsRoblox, Reddit and Atlassian stock prices and earnings explain market reaction after forecast changes and AI growth signals. Roblox shares ...
- US stocks today: Reddit rallies as AI‑driven ad growth fuels strong revenue outlookReddit shares jumped over 12% on Friday after an upbeat quarterly revenue forecast underscored growing returns from the social media compan...
- Reddit rallies as AI‑driven ad growth fuels strong revenue outlookThe strong results signal that the company's strategy is paying off as Reddit takes on bigger ad rivals such as Meta's Instagram and Face...
- Google stock price, Alphabet earnings, revenue and profit rise after AI drives quarterly resultsGoogle stock price, Alphabet earnings, revenue and profit moved higher after the company reported strong quarterly results. The company pos...
- Big tech’s $16 trillion earnings week begins: Alphabet, Amazon, Meta, Microsoft report today and Apple tomorrow – here's what investors are watchingAlphabet, Amazon, Meta, Microsoft earnings today: Wall Street watches big tech earnings this week. Investors seek clues on AI spending and ...
- ReBid launches agentic AI-powered tool to benchmark creative performanceReBid introduces a new AI tool to help brands understand competitor advertising. This technology analyzes ads across platforms like Meta an...
- Meta poised to surpass Google in digital ad revenue for first time, report saysThe Instagram-owner's global net ad revenues are expected to reach $243.46 billion in 2026, ahead of Google's projected $239.54 billion, th...
- Meta's Chief Revenue Officer John Hegeman departs after 17 years- here's the reason behind his departureMeta Platforms is seeing key leadership shifts. Chief Revenue Officer John Hegeman departs to launch his own venture. Clara Shih also exits...
- Meta aims to fully automate advertising with AI by 2026: ReportMeta also plans to let advertisers personalise ads using AI, so that users see different versions of the same ad in real time, based on fac...
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