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META AD INVENTORY
Strique unveils self-learning AI platform that optimises D2C growth, revenue and ROAS at Meta dayStrique has launched an autonomous performance marketing execution platform for D2C brands, addressing the gap between knowing what to chan...
Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
What is really driving copper futures to record highs? Copper prices just broke every record as AI data center boom fuels global supply crunchCopper prices are soaring aggressively in 2026 as copper futures smash record highs above $14,000 per ton and COMEX copper crosses $6.50 pe...
Why are oil prices up now, and will Brent, US WTI crude rates continue to rise or drop again? Global markets react to Iran war, UAE exit from OPEC, and AI stock worriesWhy are oil prices up now, and will Brent, US WTI crude rates continue to rise or drop again? Oil prices climbed as the Iran conflict disru...
Eternal Q4 pops; Snabbit's new war chestZomato and Blinkit parent Eternal reported strong numbers for the March quarter. This and more in today's ETtech Top 5.
Meta is delaying global rollout of Ray-Ban Display glasses, here's whyMeta is halting the global rollout of its Ray-Ban smart glasses. Strong demand in the United States has led to supply shortages. The compan...
Don’t miss out: Got $250? These 2 stocks are set to skyrocket in 2025, say Wall Street pros! Here's whyDatadog and The Trade Desk have been identified as promising investment opportunities for 2025 by Wall Street experts. Datadog, leading in ...
Meta warns India antitrust ruling could force roll back of features, hurt businessMeta is seeking to overturn an antitrust directive in India. The directive bans WhatsApp from sharing user data with Meta for advertising. ...
Meta warns India antitrust ruling could force roll back of features, hurt businessMeta is challenging the Competition Commission of India's (CCI) November ruling, which determined that the company abused its dominance by ...
Generative Advertising: Meta's AI goldmineGenerative advertising, driven by AI, allows Meta to create, test, and optimize personalized content at scale, positioning the company as a...
Google India's gross ad revenue grows 12.49% to Rs 28,000 croreGoogle India's FY23 operating revenue decreased by 0.11% to Rs 9,275 crore from Rs 9,286 crore in FY22. The company has demerged its IT ser...
Meta India’s gross ad revenue swells 13% to Rs 18,300 crore in FY23Meta's India arm earns ad revenue by selling ad inventory on Facebook, Instagram, and Messenger. Along with Google, Meta has been one of th...
Meta India's gross ad revenue swells 13% to ₹18.3k cr in FY23Facebook India Online Services, the Indian arm of Meta, reported a 13% growth in gross ad revenue to ₹18,308 crore for the fiscal year endi...
Amazon Ads eating into Google, Meta’s digital marketing pieDigital advertisers in India shifting up to 20% of their budget from duopoly to ecommerce major; experts see trend continuing
Meta to continue investing in India region, says country head Sandhya DevanathanAccording to Devanathan, Indian businesses are more thoughtful about where they invest their money, but there is no doubt that they are sti...
Meta rolls out long-sought tools to separate ads from harmful contentMeta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near t...
Google-Facebook duopoly in digital Ad market continuesA good indicator of Google and Facebook's dominance in attracting marketers to their platforms is the equalisation levy the two companies p...
Meta India clocks gross ad revenues of Rs 16,189 crore in FY 2021-22According to industry insiders, Google and Facebook continue to roughly corner over 70 of the digital advertising pie in India, and this ha...
US court allows mega antitrust case against Google to proceedAccording to a Wall Street Journal report in July, Google offered the US government to split its ad-tech business into a separate entity un...
Facebook owner Meta makes antitrust commitments over online advertisingMeta has committed to giving access over a five-year period to advertising inventories and campaign data to so-called advertising technolog...