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MEENAKSHI VERMA AMBWANI
- Indian FMCG companies tie up with Hollywood to co-brand products
India FMCG cos and American film studios have found value in each other’s consumer base, leading to movie mania on the retail shelf.
- We will also offer movie-on demand option: Ajay Bijli, chairman and managing director of PVR
Two decades after launching the multiplex industry in India, Ajay Bijli of PVR, has unveiled a high-end four-screen complex.
- Sachin Tendulkar: A brand worth selling, even if he fails
Brands like Canon and Aviva Life Insurance have tried to use their association not only because Sachin is a cricket icon but also for the p...
- Archies ties up with Hallmark, to open stores
The tie-up with Archies, which has a countrywide presence in the social expression industry, is expected to help the US brand scale up fast...
- "Our goal is to run 100 hotels in five years"
Starwood Hotels & Resorts,is looking to get its other brands - St.Regis and W - to the country, says Vasant Prabhu, vice-chairman and chief...
- India Inc enters a special zone; talent spectrum gets wider
A few years ago, PepsiCo tried a unique experiment on its assembly line. The company put a hearing-impaired person on a job that required v...
- Diwali retail sales rocket to new highs, up almost 80%
Retailers, carmakers, jewellers and other consumer goods and services companies have reported highest Diwali season sales, as consumers wen...
There will always be a mkt for luxury: LiamET spoke to Liam Lambert, president Oberoi Hotels & Resorts, on the changing prospects of the group and the industry.
- Brand-new strategies to connect with people take firms to a new high
When the bar table starts displaying interesting things about your drink or play your favourite music video, it doesn't necessarily mean th...
- 'Govt should give hotels infrastructure status'
Jyotsna Suri, chairperson and managing director of Bharat Hotels, spoke to Meenakshi Verma Ambwani about the challenges that the industry c...
- Airtel Digital may not get to advertise in IPL
DTH player Airtel Digital Television will not be allowed to advertise on Indian Premier League’s broadcast rights holder Sony Entertainment...
- DTH players plan to make space for brands
DTH service providers are in talks with media planners and brands to sell space on their platform for advertising, reports Meenakshi Verma ...
- Space for trouble: Shortage of branded hotel rooms
With a projected shortage of 1.5 lakh branded hotel rooms, hotel majors had announced huge investments. But with credit crunch and soaring ...