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MEDIACOM
EssenceMediacom bags media mandate for Wonder CementEssenceMediacom, a media agency under GroupM, secures media mandate for Wonder Cement, the official umpire partner for IPL, marking a miles...- GroupM's top agency sees big potential in Indian marketIndia is a key market for EssenceMediacom due to the quality of work that is coming out of the country, he said.
- I&B industry got ₹1,535-crore FDI in October-December quarter: DPIITFor the first nine months of 2022-23, the FDI remittance in the I&B sector amounted to ₹2,925 crore. Several media and advertising companie...
- Navin Khemka appointed as CEO for EssenceMediacom South AsiaGroupM India has elevated Navin Khemka as the CEO of EssenceMediacom South Asia. Sonali Malaviya will serve as the Chief Strategy and Trans...
- MediaCom bags integrated media mandate for Zound Industries IndiaThe agency will be responsible for the company's media strategy, planning, buying, and implementation in the Indian market. Using its core ...
- Ad spends begin to pick up as malls, airports open upAdvertising has been mostly driven by the fast moving consumer goods category, which comprises essential commodities such as rice, pulses, ...
- GroupM’s MediaCom bags Vivo’s media mandateAs Vivo’s media agency, MediaCom will be responsible for the media strategy, planning, buying and implementation for all mass media.
- WPP's Group M acquires majority stake in MediaCom IndiaThis acquisition is a part of WPP's strategy of investing in fast growth markets, new media and digital.
- GroupM brings Essence digital to IndiaGroupM already has four agencies — MediaCom, Mindshare, Maxus and MEC — and is bullish on digital advertising. It estimates digital adverti...
- Flouted Delhi's odd-even scheme? Have a Snickers chocolate!If the odd-even scheme is extended, the company plans to repeat the activity of handing out a Snickers bar to people driving an even number...
- MediaCom appoints Hariharan Vishwanathan as head for SouthMediaCom India, a JV between Sam Balsara and GroupM, today said it has appointed Hariharan Vishwanathan as the head for South.
- MediaCom elevates Rathi Gangappa as COOMediaCom, part of the WPP group, today said it has elevated Rathi Gangappa to the post of Chief Operating Officer.
- Mindshare topples Maxus, tops Indian media agency rankingsMindshare has emerged as the country’s top media agency, ending group firm Maxus’ four-year reign at the top of the qualitative ranking lis...
- Snapshots from Lara Balsara's traditional nuptials to pilot Kaizad VajifdarMadison World's Executive Director Lara Balsara rang in 2015 with a new chapter of her life as she tied the knot with Air India pilot, Kaiz...
- Ability to attract, retain talent biggest challenge for media agencies: Debraj Tripathy, MediaComIn a freewheeling chat, Debraj Tripathy, MD, MediaCom India shares his viewpoints on the agency’s legacy, its USP and his viewpoints on the...
- 'Talking' Volkswagen Vento print advertisement becomes talk of the townOn Tuesday, newspaper readers woke up to the surprise of their newspaper ‘speaking’ to them about the Vento, the first ever advertising cam...
- Madison to float new agency to woo ‘conflicting’ clientsAfter acquiring a majority stake in WPP’s media agency Mediacom, Madison Media chairman Sam Balsara is now in the process of floating yet a...
- Sam Balsara snaps up 51% in WPP arm MediacomP&G India decided to award its communication planning and buying AOR to the Madison-Mediacom combin while Sam Balsara has acquired 51% in t...
- P&G India awards its communication planning and buying AOR to Madison-MediacomIt is also learnt that, Sam Balsara, the principle shareholder of Madison Media group, has acquired 51% in the WPP owned media agency. Ads ...
- Top-level exits rock Group MThe past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.
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