Indian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...

Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

Food Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...

Alarming claims of child trafficking on Vinted, fueled by suspicious product listings with coded descriptions and high prices, have prompte...

Gen Z's late-night habits, fueled by tech and on-demand entertainment, are boosting the 'fourth-meal economy'. Fast-food chains and deliver...

Its shares rose 3.7% to $350.24, offering one of the biggest boosts to the 30-member Dow. The company replaced ⁠Verizon ⁠on the index, S&P ...

The ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

India's FM radio industry faces a crisis, with companies surrendering licenses due to government restrictions and competition from digital ...

Entrepreneur Ankur Warikoo has ignited a debate on social media, asserting that Gen Z possesses a 'faster rejection span' rather than a sho...

The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

New research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...

Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...

As digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...