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MATCHA TREND
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- ‘Pepsi le aao beta’: Gen Z daughter makes dad try matcha for the first time on Thailand trip. His honest reaction leaves internet laughingA hilarious social media video captured an Indian father's unfiltered reaction to trying matcha for the first time in Thailand. His initial...
- Mumbai nutritionist shares 4 simple lifestyle lessons from Japan for healthy livingA nutritionist's recent observations highlight Japan's unique approach to well-being, extending beyond technology. She noted the pervasive ...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...
- This Gen sets eyes on a green futureIndia's Gen Z, shaped by economic growth and digital access, approaches environmental issues with a solution-oriented mindset. With parenta...
- Year Ender 2025: Labubu accessories, Prada Kolhapuri chappal controversy and other fashion moments that ruled the year2025 fashion presented a dichotomy of styles, from the understated elegance of Quiet Luxury and Old Money to the playful chaos of Eclectic ...
- 2025 Year-Ender Special: From matcha to Dubai chocolate, the food trends that took over our screens and plates2025 Year Ender: In 2025, food became an experience. Desserts offered drama and texture, with Dubai Chocolate and deconstructed tiramisu ga...
- 2025 Year-Ender Special: From Operation Sindoor to DeepSeek, check India's most searched 'What is' questions on GoogleGoogle searches in 2025 show Indians sought answers to new terms impacting their lives. From 'Operation Sindoor' to 'Mock Drills', people u...
- Top Halloween costume ideas for 2025 that will make you the star of any partyGet ready for Halloween 2025 with these top costume ideas! From the 'innie' of 'Severance' to the viral 'Labubu Dubai matcha rave' trend, a...
- 28-year-old woman’s weekly matcha routine ends in hospital visit: What went wrong following the anti-inflammation trend. Experts explainLynn Shazeen, a 28-year-old nurse, developed dangerously low iron levels after consuming matcha regularly for inflammation. Rich in antioxi...
- Matcha is now a global wellness trend but what makes this Japanese tea ceremony drink different from regular green tea?Matcha, traditionally used in Japanese tea ceremonies, has exploded into a global wellness trend. Its popularity stems from its unique cult...
- Why matcha is trending everywhere: From boosting heart health to weight loss, this over 800-yr-old tea "surprisingly beats" coffee, chai in many waysMatcha, a vibrant green tea powder with ancient Japanese roots, has exploded in popularity worldwide. From traditional tea ceremonies to In...
- India's tryst with bubble tea - from chai to chewyBubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growin...
- From mithai to matcha lattes: How pistachio became 2025’s most stylish food trendPistachio is experiencing a surge in popularity, transitioning from traditional Indian sweets to trendy desserts and beverages. Chefs are i...
- Starbucks shuts two China outlets after reports they used expired ingredients"Since entering the Chinese mainland market 22 years ago, we have been committed to implementing strict food safety standards and adopt a '...
- From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
- Sipping like a pro: How Bengaluru is becoming the hub of tea soireesPeople want to increase their understanding of other brews like oolong, blue and white tea.
- Green signal! Japan’s matcha is Bengaluru’s new cup of teaOther than making for gorgeous Instagram posts, matcha is also gaining popularity for its cancer-healing properties.
- In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.
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