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MATCHA FOR GEN Z
A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....- ‘Pepsi le aao beta’: Gen Z daughter makes dad try matcha for the first time on Thailand trip. His honest reaction leaves internet laughingA hilarious social media video captured an Indian father's unfiltered reaction to trying matcha for the first time in Thailand. His initial...
- 2026 through the Gen Z lens: The unstoppable rise of a new generationIndia's Gen Z, numbering 380 million, is a powerful force driving change. This generation is impacting innovation, politics, and spending h...
- Matcha isn’t just a trend, it’s a vibe for Gen ZoomersMatcha has evolved from a Gen Z treat to a full-blown identity, appealing to their desire for calm, quiet energy, and aesthetic appeal. Thi...
- Run, rave, repeat! Wellness turns social for Gen ZGen Z embraces wellness through social activities like pickleball and dance workouts. Brands are set to sponsor these events in 2026. Physi...
- Gen Z's art era: How the new generation is reshaping the art market onlineGen Z is revolutionizing the art market by embracing it as a lifestyle, prioritizing flexibility, transparency, and ethical relevance. They...
- This Gen sets eyes on a green futureIndia's Gen Z, shaped by economic growth and digital access, approaches environmental issues with a solution-oriented mindset. With parenta...
- Book is not dead: They’re more aliveDespite predictions of decline, books are experiencing a resurgence, particularly in India where Gen Z is driving significant growth in pri...
- Is AI boom overhyped, unreliable? Zoomers question hype bubbleBy 2026, artificial intelligence will make digital content indistinguishable from reality. This will force people to verify everything they...
- Year Ender 2025 Special: From 'Japanese Walking' to 'Oatzempic', fitness and diet trends that broke the internetIn 2025, fitness and eating habits shifted towards long-term health. Japanese walking, Hyrox-style races, and power training became widely ...
- Indian food service market projected to cross USD 125 bn by 2030: ReportIndia's food service market is projected to exceed USD 125 billion by 2030, with the organized sector set to double and surpass the unorgan...
- Air India launches new global menu on international and domestic flightsAir India has introduced a new global menu on its flights. The menu features a blend of Indian and international dishes for all classes. Pa...
- Where did my coffee go? Dunkin’ leak sparks uproar over tariff shrinkflation in every cupDunkin’ Donuts is experiencing criticism following a leaked image revealed a reported “new” ice policy for iced drinks. The instructions al...
- Top Halloween costume ideas for 2025 that will make you the star of any partyGet ready for Halloween 2025 with these top costume ideas! From the 'innie' of 'Severance' to the viral 'Labubu Dubai matcha rave' trend, a...
- Sorry, 'skincare time'. Can you join soon? Sorry, 'Maldives calling'...: HR manager quips about interview demandsA Pakistani HR professional's LinkedIn post criticizing Gen Z's work ethic has ignited a widespread debate. The post caricatured young work...
- Ranbir Kapoor ditches coffee for Alia Bhatt’s favourite “healthy” drink: Recipe and surprising health benefits insideRanbir Kapoor, known for his films and football passion, recently unveiled his morning ritual: matcha. Introduced by his wife, Alia Bhatt, ...
- Return of reading: How books are making a cool comeback among the young and socialGen Z, often cited as the loneliest generation, is redefining reading by transforming it into a social and aesthetic experience. Online boo...
- From shots to chai shots: Rave culture gets a clean makeoverA cultural shift is occurring in Delhi and Mumbai, with the rise of sober raves centered around activities like running, chai, and coffee. ...
- India's tryst with bubble tea - from chai to chewyBubble tea is rapidly gaining popularity in India, with the market projected to double by 2033. Fuelled by social media trends and a growin...
- Tangy or sweet? Google satisfies bubble tea cravings with an interactive game doodleStarted as a local treat, the Taiwanese drink gained global popularity over the last few decades.
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